市场传讯总监 Director of Marketing & Communications

1.根据品牌标准，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to brand standard operating procedures.
2.制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。
Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities.
3.保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。
Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity.
4.发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵销负面影响。
Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness.
5.通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。
Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community
6.管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。
Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts.
7.根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。
Develop hotel and marketing collaterals according to Brand standards for promotions.
8.管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。
Develop hotel and marketing collaterals according to Brand standards for promotions.
9.管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度
Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets.
10.关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。
Monitor awareness of competitor activities and use the information to develop Marketing strategies.