数字营销经理

主要职责
Main Duties
行政
Administration
§
协助确保酒店电子商务活动与酒店的营销策略一致，对酒店活动予以适当执行。
Assists
to ensure that the E commerce activities are aligned with
the respective Corporate Strategy, and that the Hotel Actions have been
implemented where appropriate.
§ 负责准备和更新部门运营手册。
Oversees
the preparation and update of individual Departmental Operations Manuals.
§
定期召开部门沟通会议，确保部门例会和会议有效进行。
Conducts
regular divisional communications meetings and ensure that departmental
briefings and meetings are effective and conducted as necessary.
§
协助酒店的电子商务策略的执行（目标、策略和行动），以达到和超越房务、餐饮和水疗中心其他营利部门所预测的收入目标。
Assists
in the implementation of the hotel’s E commerce Strategy (goals, tactics and
actions) to achieve and exceed forecasted revenue figures in Rooms, Food and
Beverage, and all other revenue generating departments.
§ 确保妥善保存、及时更新所有沟通文件和记录。
Ensures
that an organised, up-to-date filing system is maintained for all
communications records.
§ 保持办公环境清洁，整齐和电子存储所有数据，而不是书面文件。
Keeps
office environment clean and neat and stores all data electronically as opposed
to using box files.
宾客服务
Customer
Service
§ 确保所有员工都能始终按照品牌承诺提供优质服务。
Ensures
that all associates deliver the brand promise and provide exceptional guest
service at all times.
§ 确保所有员工都能正确的为其他部门的内部客人提供优质服务。
Ensures
that associates also provide excellent service to internal customers in other
departments as appropriate.
§ 礼貌有效地处理所有内外部客人的投诉和询问，跟进以确保问题的圆满解决。
Handles
all guest and internal customer complaints and inquiries in a courteous and
efficient manner, following through to make sure problems are resolved
satisfactorily.
§ 与客人和同事保持积极良好的合作关系。
Maintains
positive guest and colleague interactions with good working relationships.
财务
Financial
§ 确保关于酒店、公司和本地和财务报告、资金、执照的所有规章制度和政策被正确遵守，及时精确地进行财务报告。
Ensures
that all hotel, company and local rules, policies and regulations relating to
financial record keeping, money handling and licensing are adhered to,
including the timely and accurate reporting of financial information.
§ 使用多种技能同时开展多项任务的灵活工作计划来优化员工效率，达到酒店财务目标、满足客人不断变化的期待和要求。
Maximises
associate productivity through the use of multi-skilling, multi-tasking and
flexible scheduling to meet the financial goals of the business as well as the
expectations of the guests.
§
与相关部门的主管合作， 根据标准积极的管理成本。
Manages
costs proactively based on key performance indicators, works with the
respective Heads of Department as appropriate.
§ 保存所有电子商务的合约、合同和报价的完整记录。
Maintains
complete records of all E commerce
and purchase agreements, contracts and quotes for the hotel.
市场营销
Marketing
§ 确保员工知晓和遵守所有酒店内部规章制度。
Ensures that all in-house rules and regulations are communicated
to associates and implemented.
§
持续寻求市场和电子商务的合作以增加酒店知名度和获取业务。
Continuously seeks Marketing and E commerce opportunities to
increase awareness and ultimately business.
§ 确保通过直接销售活动、电话和书面沟通确保酒店的高知名度。
Ensures a high level of exposure for Hotel through direct sales
solicitation, telephone contacts and written communications.
§ 进行充分的竞争对手调查，保持良好的酒店产品知识。
Conducts extensive competitor research and maintains excellent
Product Knowledge of the Hotel.
营运
Operational
§ 保持对酒店及海南富力海洋欢乐世界的设施、特色和服务的详细认知。
Maintains
a detailed knowledge of Hotel and Hainan R&F Ocean Paradise’s facilities,
features and services.
§ 为酒店网页制订电子商务策略和最佳实施方案，如运用Editor（凯悦的专属CMS工具）做内容管理、交通行驶路线。
Develop Ecommerce
strategies and best practices for the hotel web site such as content management
(using The Editor – Hyatt’s proprietary CMS tool) and traffic driving tactics
and strategies
§ 根据需要，管理并与代理合作，为网页开发制定项目如餐饮、婚宴等。
Work with and manage
agency for mini-site development projects as necessary/needed – for F&B,
weddings, and so on.
§ 与市场传讯部经理紧密合作，确保所有酒店网页内容相关、更新和优化。
Work closely with
Marketing Communication managers to website content for all hotel websites is
relevant, up to date and optimised.
§ 会见电子商务行业代表如供应商、代理、媒体如百度等，为最佳实施方案获取观点意见。
Meet with digital and
Ecommerce industry representatives (i.e. vendors, agencies, media partners such
as Baidu, and so on. if necessary) to gain insight to best practices.
§ 作为主要联系人，与所有电子商务供应商和代理建立良好的合作关系。基于凯悦集团办公室和代理的合作规定，定期保持与代理的沟通。
Develop and build
strong working relationships with vendors and agency partners – serve as
primary point of contact for all digital marketing/E-Commerce vendors and
agencies. Frequency of agency contact
will be determined based on the scope of work outlined between the agency and
Hyatt’s corporate office.
§ 与代理合作，确保给每间酒店采用的策略同样适用于区域内的其他酒店，没有商业冲突，例如关键字投标等。
Work with agency to
ensure strategies adopted for each hotel also works amongst hotels within the
region and no business-related conflicts (i.e. bidding on same keywords, and so
on.).
§ 设定与代理合作的目标，打电话确认工作进度与情况。
This role will be
responsible for status calls to review performance reports as well as set goals
and objectives with the agency.
§ 和代理一起制定时间表和目标，确保代理在规定时间内完成工作目标。
This role is
responsible for setting timelines and goals with the agency as well as ensuring
the agency meets all deadlines and goals.
§ 安排考察参观酒店。
Arranges for hotel site inspections.
§ 积极寻求推广酒店客房和餐饮的所有内部和外部的机会。
Proactively seeks opportunities (internally and externally) to
promote rooms and food and beverage business.
人事
Personnel
§ 进行关于年度发展评估的讨论，帮助市场传讯部员工实现自己的职业目标。
Conducts
annual Performance Development Discussions with Marketing
Communications associates, supports them in their professional
development goals.
§ 确保与酒店内部所有级别的员工建立良好专业的关系，关心他们的安全与职业发展。Ensures a strong professional relationship with all levels
of associates within the hotel, taking an active interest in their safety and
development.
§ 鼓励员工的创新精神，激励他们为酒店的成功运营作出贡献。
Encourages
associates to be creative and innovative, challenging and recognising them for
their contribution to the success of the operation.
§
通过持续的建议和月度会议，协助和发展部门培训员。
Assists
in the development of Departmental Trainers through ongoing feedback and
monthly meetings.
Supports
the implementation of The People Brand in every department in the hotel.
§ 协助人本品牌理念的实行，示范并增强凯悦价值观与文化特色。
Supports the implementation of The
People Brand, demonstrating and reinforcing Hyatt’s Values and Culture
Characteristics.
§ 根据员工敬业度调查结果，协助酒店变革的实行。
Supports the implementation of changes
as a result of the Associate Engagement Survey.
§ 确保市场传讯部员工对员工规章政策完全了解并严格执行。
Ensures
Marketing
Communications associates follow
all hotel, company and local rules, policies and regulations relating to fire
and hazard safety, and security.
其他
Other Duties
§ 熟知与员工和行业相关的法律法规。
Be
knowledgeable in statutory legislation in associate and industrial relations.
§ 确保保持高标准的个人形象和仪容仪表。
Ensures
high standards of personal presentation and grooming.
§ 与竞争对手的酒店代表、生意伙伴和其他公司组织，包括本地的学校、旅游学校和大学保持良好的合作关系。
Maintains
strong, professional relationships with relevant representatives from
competitor hotels, business partners and other organisations, including local
schools, hotel schools and universities.
§ 随着行业、公司和酒店的变化，对市场传讯部的职能作出相应调整。
Responds
to changes in the Marketing Communications
function as dictated by the industry, company and hotel.
§ 熟知酒店的员工手册内容，严格执行酒店的规章制度，尤其是有关消防、卫生、健康、安全的制度、酒店故事情节以及设计概念、乐园日常运营知识、凯悦天地关键性政策和规则。
Reads the hotel's associate
Handbook and have an understanding and adhere of hotel's rules and regulations
and in particular, the policies and procedures relating to fire, hygiene,
health, safety, storyline and concept direction,
ocean paradise daily operations, World of Hyatt critical policy and rules.
§ 针对管理和个人行为负责， 并且积极展现酒店管理层和凯悦国际的形象。
Exercises
responsible management and behaviour at all times, positively representing the
hotel management team and Hyatt International.
§ 参加必要的培训和例会。
Attends
training sessions and meetings as and when required.
§ 完成其他合理分配的职责和任务。
Carries
out any other reasonable duties and responsibilities as assigned.