Director of Sales & Marketing市场销售总监

General Mission职责概述
In charge of reaching the targeted goals as defined in the Marketing Plan. Responsible for orienting and following up to materialize the budgeted revenues of respective segments through existing clientele and key prospects, focusing on revenue maximization, talent productivity, resource management and the Hotel’s image building.
负责执行并实现市场计划中设定的目标。负责跟进现有的客户和潜在的重要客户，人才的工作效率， 资源管理，和酒店外形的管理，以取得收入的最大化。
Main Responsibilities 工作职责
·Maximize Accor Hotels market share within the area/territory.
在职责领域内最大化雅高酒店集团的市场占有率。
·Work with GM, Finance to accomplish hotel’s yearly revenue budget and market expenses plan.
与总经理，账务部一超完成酒店的年度预算及市场推广预算。
·Work closely with GM and revenue section to conduct necessary market analysis and strategic action plans to drive the whole hotel’s revenue as per the budget guidance.
与总经理和收益进行必要的市场分析，并制定相应策略性的行动计划以完成整个酒店的收益目标。
·Stay current with the needs of the market, competitive initiatives and the effectiveness of our programs through regular involvement with key accounts.
通过参与大客户的销售活动，了解当前市场的需要，竞争对手的行动以及酒店计划的效力。
·Guide and monitor the implementation of all related strategic action plans with high quality.
指导并监督所有策略性行动计划高质量地实施。
·Personally keep close rapport with key accounts in the major contributing market segments. Establish regular contact with major associations and government departments.
与酒店每个主要细分市场的大客户保持紧密的合作关系。与主要团体及政府机构建立经常性联系。
·Actively get involved with sales solicitation of major accounts.
积极通过销售活动为酒店带来重要客户。
·Ensure that the sales team meet clients requirement and the client service offered corresponds effectively to their requests. In the event of complaints made by clients, should the need arise, to avail as mediator between the hotel and clients.
确保销售团队及其服务符合客户要求。如果遇到客人投诉，如有必要，应主动担当酒店和客人之间的调解人。
·Keep close and good rapport with related key persons from corporate office and ensure that property follow up the brand standard and proactively participate all necessary campaigns launched by corporate office.
与雅高集团相关工作的负责同事如品牌，营销、收益，数字营销、会员部等保持良好的关系， 确保品牌标准的执行并积极参加集团主导的必要的推广活动。
·Supervise the establishment of schedules for S & M heartist in an equitable manner and keep the attendance register up to date in accordance with labor laws and with due respect for the budgets.
监督市场销售部门人才工作计划的制定，确保考勤处于最新状态，遵守劳动法，并考虑预算。
·Assist the members of the sales team and other departments in securing business for all revenue generating centers.
协助销售部人才及其他部门人才为所有收益部门赢得生意。
·Conduct monthly accounts reviews with the Sales team.
与销售人员每月评估所属客户的业绩。
·Ensure a good atmosphere and efficient co-operation in his/her department.
在部门内确保良好的氛围和有效的合作。
·Functional liaison: Maintain good contact with departments of the hotel and may have contact with sales talent at the regional level.
联络职责：与酒店各部门和地区销售人员保持良好关系。
Lead the sales team, supervise sales activity and quality. Give timely feedback on areas to improve, and also provide necessary trainings to level up whole team skills.
领导销售团队，监督销售活动及质量。及时反馈需要改进的方面，并为提升整个团队的技能提供必要的培训。
Proactively issue sales team KPI/Targets, and provide actual figures to management on Monthly basis.
主动制定销售团队的关键绩效指标/目标，并每月向管理层提供实际数据。
Establish a clear Action plan using SMART principles to be reviewed monthly, and to address areas for immediate improvement.
制定一个基于“SMART”原则的明确行动计划，并每月进行审查，以解决需要立即改进的问题。
Secure hotel RGI position as leader among competitor set.
确保酒店在 RGI 体系中的地位稳固，成为竞争对手中的佼佼者。