工作职责:
This role serves as the primary commercial strategist and performance driver for the North & West China regional hotel portfolio, bridging corporate commercial strategy with on-the-ground execution across both managed and franchised hotels. The role is also accountable for end-to-end commercial performance, from budget optimization and cross-functional collaboration to talent development, while embedding a high-performance culture and building a robust commercial talent pipeline.
Your day to day
• Works closely with Regional General Managers, VP Operations/Area VP Operations / Regional Director of Operations, General Managers and hotel Directors of Sales & Marketing to conduct business reviews and develop marketing and sales strategies and tactics which support revenue maximization, enhancement of brands and returns to owners, shareholders and franchisees for new and existing hotels.
• Reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives.
• Work with Brand Director and the Brand Marketing Managers on special projects and new brand initiatives which include brand promotional campaigns, customer events, customer insight survey etc.
• Responsible for identifying the training needs of the hotels in the assigned area and coordinate on training programs for the area to improve the technical skills and knowledge of the sales & marketing teams.
• Identify high potential talents for development in the assigned area. Ensure that there are Personal Development Plans for the individuals and the plans are well executed.
任职资格:
What we need from you
● Bachelor degree or equivalent degree in Marketing, Business or Commerce
● Managing multi-property commercial performance in a recognized international hotel company
● Experience with multi-brand entity preferred.
● Good understanding on the capability of hotel and distribution systems
● Ability to analyze, interpret and extract trends from data
● Provide Guidance based on area goals and objectives and sets performance targets for hotels
● Familiarity with digital distribution platforms and with the ability to develop and execute cluster campaign strategies.
● A strong leader, able to act as a role model
● Change Agility – Champions and leads change with resilience, driving adoption of new tools, processes and commercial initiatives across a diverse hotel portfolio.
● Strategic Thinking – Sees the big picture, connects commercial levers to business outcomes, and translates regional goals into actionable hotel-level strategies.
● Results Orientation – Drives delivery against ambitious targets with a "Play Big" mindset and ownership of end-to-end commercial performance.
● Influencing – Engages and aligns multiple stakeholders and cross-function to drive commercial decisions and strategic changes.
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