Digital Manager / 数字营销经理

Duties:
1. Develop and execute the digital strategy to increase brand awareness and enhance the hotel's market share.
2. Oversee the hotel’s digital presence and creation of digital content, including website management, social media, and content marketing, etc.
3. Develop and implement comprehensive e-commerce strategies to improve sales performance.
4. Analyze market trends and competitors to provide recommendations for the hotel's business development.
5. Collaborate with the internal and external department to ensure that the digital strategy aligns with the hotel's overall goals.
Requirements:
1. A minimum of 3 years of experience in digital marketing, e-commerce, or related fields, preferably with a background in luxury hospitality or lifestyle agency.
2. Have experience in successfully managing digital marketing campaigns (SEO, PPC advertising, social media initiatives) and driving measurable results.
3. Knowledge of e-commerce platforms and digital marketing strategies of online retail.
4. Proficiency in SEO, SEM, PPC advertising.
5. Good communication and interpersonal skills, with the ability to collaborate effectively across departments.
6. Be passionate about the hotel industry and possess innovative thinking and problem-solving abilities.
7. A bachelor’s degree or above with proficiency in English.