市场传讯经理/总监 Manager/Director Of Market & Communication

1. Strategy & Budget
战略与预算
● Develop and agree the hotel marketing plan with the Director of Sales & Marketing.
根据酒店的战略市场计划和集团的公关计划制定出具体目标和预定的年度公关计划。
● Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue
积极推广客房、餐饮门店、会议和活动，或任何其他有可能增加收入的活动。
● Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities
与相关部门，如餐饮部，收入部，水疗部等一起计划和创建促销活动和套餐，并将多渠道方法纳入所有活动中。
● Conduct competition analysis on a regular basis and review positioning of key revenue driving areas
定期进行竞争分析，审核主要收入驱动区域的定位。
● Understand market trends and target customer in order to develop appropriate campaigns and maximize revenues
了解市场趋势和目标客户，以制定适当的活动和最大化收入。
● Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
与相关机构保持联系，开展活动(市场、公关、创意、品牌)。
● Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
最终确定并管理营销预算，跟踪实际与计划的营销预算，并在资金重新分配方面提供必要的输入和建议。
● Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant.
预测每项活动的投资回报率，跟踪所有营销活动的结果(投资回报率)，包括在线、直邮和印刷广告，并在相关的地方审查支出。
2. Content Management
管理内容
● Responsible for overseeing development of content for both offline and online activities.
负责监督线下和线上活动的内容开发。
● Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.
定期查看内部网、凯宾斯基网站、GHA和其他第三方网站上的酒店信息，确保信息及时更新。
● Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, and social media sites.
制定所有渠道的年度内容需求计划，包括品牌网站、GHA、肯特通讯、社交媒体网站。
● Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind.
计划和监督拍摄，制定拍摄清单，同时牢记酒店目标和品牌形象。
● Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.
在市场销售总监、创意机构和凯宾斯基公司团队的支持下进行视频制作。
● Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights
确保图片存储和分发系统(图片公园和VFMLeonardo)的维护，同时确保酒店拥有所需的照片权。
● Maintain all collateral, advertisements, open files and other relevant assets as “owned” by the property
维护所有的抵押品，广告，打开的文件和其他相关资产作为“所有”的物业。
3. Collateral and advertising
宣传品和广告
● Oversee the creation and production of collateral both online and offline as per the brand guidelines.
根据品牌指导方针，监督线上和线下宣传品的创作和制作。
● Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
确保每个酒店在所有客人接触点上的声音符合品牌指导方针和相关的门店标识。
● Develop the communication plan and content for the monthly KENT newsletter
制定肯特每月通讯的沟通计划和内容。
● Provide content on a regular basis for the Corporate Kempinski Newsletter
定期为凯宾斯基企业通讯提供内容。
● Create, coordinate and maintain give-aways and collateral.
创建、协调和维护赠品和附属品。
● Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed
在支线市场实施多渠道广告计划，评估投资回报率并根据需要调整活动。
4. Brand guardian
品牌守护
● In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand
与总经理和总监合作，市场总监是酒店和凯宾斯基品牌的品牌保管人。
● Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines
负责确保所有宣传材料和沟通符合凯宾斯基品牌准则。
● Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.
保持公司营销指南的更新，并及时通知同事。
5. Communication and reporting
沟通与汇报
● Lead the monthly marketing meeting to discuss future campaigns to drive performance
领导每月的市场会议，讨论未来的活动，以推动业绩
● Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc…
与内部部门包括但不限于销售、收入、餐饮、采购、财务等进行沟通协调。
● Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc..
与外部合作伙伴进行沟通和协调，包括但不限于凯宾斯基总公司、凯宾斯基地区办事处、营销机构、公关机构、旅游局等。
● Contribute to my.kempinski to share marketing best practices
为我的凯宾斯基分享营销最佳实践。
● Support corporate and regional initiatives as per deadlines
在最后期限内支持公司和区域的计划。
● Prepare monthly reports for GM, Regional office and owning company as prescribed
按规定为总经理，区域办事处和所属公司准备月度报告。
● Maintain and develop guest database for mailings.
维护和发展客户数据库。
● Ensure complete knowledge of all hotels activities, promotions, new colleagues etc…
确保对所有酒店活动、促销、新同事等有全面的了解。
Self Development
自我发展
● Participate in Kempinski marketing training programs
参加凯宾斯基营销培训项目。
● Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
紧跟市场趋势和工具，加强持续学习过程，并向销售和市场总监提出建议。
● Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.
与当地酒店和旅游行业的类似职位的同事以及其他潜在的商业相关行业建立联系。
● Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
随时了解酒店的最新动态，包括酒店的所有活动、促销、价格等。