Marketing Communications Coordinator 市场传媒协调员

Assist the Marketing Communications Manager/Director to execute marketing activities to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors)
协助市场传讯经理/总监执行市场推广促销活动来增长收益来源（包括客房， 餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。
Support the Marketing Communications Manager/Director to manage the hotel’s daily marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media.
协助市场传讯经理/总监执行IHG市场传讯标准操作流程所描述的六大核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions.
与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广良好合作。
• Support the Marketing Communications Manager/Director to create and execute the hotel’s Annual Marketing Plan
协助市场传讯经理/总监编制和执行酒店的全年市场推广计划
• Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity
保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。
• Support the Marketing Communications Manager/Director to develop media contacts and organize media activities to promote good publicity and drive hotel awareness.
协助市场传讯经理/总监发展良好的媒体关系，策划新闻发布会以及其它公关活动，提高酒店知名度和抵销负面影响。
• Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。
• Support the Marketing Communications Manager/Director to execute hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts 协助市场传讯经理/总监管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。
• Develop hotel and marketing collaterals according to Brand standards for promotions
根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。
• Manage IHG Hotel Content Manager (HCM) system to update text and images to drive content quality and Brand standards
管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准
• Manage hotel image database from official hotel photos and event photos to use in hotel promotion 管理酒店图像数据库包括官方酒店照片和活动照片等，用于酒店推广
Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database
管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。
• Monitor awareness of competitor marketing activities and use the information to support the Marketing Communications Manager/Director in developing marketing strategies 关注竞争对手的知名度及推广活动并协助市场传讯经理/总监制定策略时充分利用信息。