Marketing Communications Manager 市场传讯经理

【POSITION
SUMMARY】
Plans,
directs, controls, co-ordinates and participates in all communications
activities including the PR aspect of the
communications mix.
Under
the general guidance and supervision of the DOM and within the limits of
established hotel policies and procedures, promotes and maintains good
communications in order to enhance the prestigious image of the hotel and by
doing so contributes to the revenues of the hotel.
【CRITICAL
TASKS】
1. Develops an annual communications plan with specific goals and budgets
as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and
ensures the communications team is fully briefed on goals and progress.
2. Compares actual achievements against goals on a regular basis and takes corrective action.
3. Assists the DOM in the planning of all mailing activities, and oversees
their execution.
4. Ensures that the compliance with new Renaissance brand ID and kept
up-to-date and implemented as appropriate.
5. Conducts on a timely basis the monthly sales & marketing
“communications” meeting with the involvement of F&B, Spa, Recreation and
HR.
6. Supervises and directs photography for advertising, collateral and
public relations purposes in liaison with the DOM, the advertising agency and
the field marketing department at corporate office.
7. Ensures the department has a comprehensive master slide/photo/CD library
for all advertising, collateral and public relations activities, and regularly
sends these to corporate office for the image library.
8. Supervises operations of the in-house art department.
9. Submit a monthly report with content agreed upon with DOM.
10. Performs
additional related duties as deemed necessary and appropriate to the communications status.