快乐度假·数字营销经理/OTA经理·（微笑服务）

管理所有酒店的网络分销计划。计划并执行酒店层面的网络分销活动，根据酒店具体情况来定制，并以酒店的行销计划为基础。中心任务是将网络分销管理最优化，将酒店的促销信息发布到各个网络渠道，执行万豪国际品牌网站和活动的网络内容管理，管理并执行网络广告计划，是所有相关网络分销报告的主要负责人。
Manage network distribution programs for all hotels. Plan and execute online distribution activities at the hotel level, tailored to the specific circumstances of the hotel and based on the hotel's marketing plan. The central task is to optimize the network distribution management, distribute the hotel's promotional information to the various network channels, perform the network content management of Marriott International brand websites and events, manage and execute the network advertising program, and be the main person in charge of all related network distribution reports.
职责义务：
Duties & Responsibilities:
1.升级网络渠道的市场推广方案，改善网络推广，提升网络上的酒店形象和品牌形象。
Upgrade the marketing plan of the network channel, improve the network promotion, and enhance the hotel image and brand image on the network.
2.实施并监控策略第三方渠道为酒店带来流量。与携程，飞猪，美团，抖音，小红书等等线上渠道紧密合作。
Implement and monitor policies third-party channels bring traffic to the hotel. Close cooperation with Ctrip, Feizhu, Meituan, Douyin, Little Red book and other online channels.
3.与市场销售总监进行定期的市场回顾，特别关注酒店不同渠道的质量评分，并通过对应行动提高分值。
Conducted regular market reviews with the marketing director, paid special attention to the quality scores of different channels of the hotel, and improved the scores through corresponding actions.
4.每月每季度提供渠道的线上的数据进行回顾及分析。
Provide online data of channels for review and analysis every month and every quarter.
5.定期进行竞品分析以确保在竞争群中保持竞争优势。
Conduct competitive product analysis regularly to ensure competitive advantage in the competition group.
6.设计市场推广战略以增加入住的收益，并为参加该活动的酒店产生持续的收益。
Design marketing strategies to increase revenue from stay and generate sustained revenue for participating hotels.
7. 自行开发和运用促销计划以确保市场推广中的时效性。
Develop and use promotional plans to ensure the timeliness of marketing.
8.媒体计划及分析：
Media planning and analysis:
• 为酒店负责制定市场推广计划及时间表。
Responsible for the development of marketing plan and schedule for the hotel.
• 通过提交及上传市场推广报价， 并确保相应的记录设置以确保每项指 标的准确性， 来支持和管区域市场计划及表现工具。
Support and manage regional marketing planning and performance tools by submitting and uploading marketing quotes and ensuring appropriate record Settings to ensure the accuracy of each indicator.
• 通过特别促销网页及目的地网站分析用户行为，并协助使其优化效应最大化。
Analyse user behaviour through special promotion pages and destination websites and help maximise their optimisation.
专业知识技能：
Job Knowledge / Skill:
1.良好的市场知识及分析技巧，最好对酒店运作知识有充分理解，擅长使用以下各种软件：
Good market knowledge and analytical skills, preferably have a full understanding of hotel operation knowledge, good at using the following kinds of software:
• PMS/ IPS电脑系统
PMS/ IPS computer system
• 收益最大化系统
Revenue maximization system
• 中央预订系统
Central reservation system
• Microsoft Office
Microsoft Office
2.至少有5年的商业市场部门和在预订、数字营销经验或市场传媒的相关工作经验。
At least 5 years of experience in business marketing and related work experience in booking, digital marketing or marketing media.
3.具备创新精神、工作主动和自我激励。
Have innovative spirit, initiative and self-motivation.
4.愿意接受行业的竞争、挑战以及改变。
Willing to accept competition, challenge and change in the industry.