1.建立年度完整的整合市场传讯计划,包括可测量的目标、策略和执行计划, 并每月检测其执行情况
Toestablish an annual and fully integrated communications programme withmeasurable objectives, strategies and action steps, and monitor progress on amonthly basis.
2.协助准备、使用和更新年度营销计划,按照部门分支尽量细节化
Toassist in the preparation, utilisation and update of an Annual Marketing Plan,broken down as necessary by division and/or department.
3.通过投入产出指数的分析来测量、解释、确定紧要次序并且评估市场传讯活动的效果,并且在必要时调整市场传讯策略
Tomeasure, interpret, prioritise and evaluate the effectiveness of marketingcommunications activities through an ROI analysis and adjust as necessary.
4.开发并维持与媒体及其工作人员的积极联系,评估所有媒体要约和宣传
Todevelop and maintain active contacts with the press and key media people, andevaluate all media solicitations and exposures.
5.协助监测所有当前国外和本地公众对酒店及银泰中心的态度和评述
Tomonitor all current attitudes and public statements concerning thehotel/complex in foreign and local media.
6.确保酒店及银泰中心对有关定位、促销、公司形象和其他相关活动的适当到位宣传
Tomaximise targeted publicity and coverage of the hotel/complex’s positioning,promotional programmes, corporate image building and other relevant activities.
7.评估酒店对广告的需求和发布机会、对于和当地媒体合作进行的活动需事先征得营销总监和首席运营官的同意
Toassess advertising needs and opportunities for the hotel and obtain initialapproval of local media campaign proposals from the Director of Marketing andChief Operating Officer.
8.协助确保所有酒店宣传材料(本地餐饮,水疗中心和招聘等)标准一致并且符合凯悦国际品牌标准
Toensure all hotel/complex advertising and collateral (local Food and Beverage,Spa, recruitment, etc.) are of consistent high standards, and that they complywith Hyatt International’s brand standards.
9.推荐并与我们的合作伙伴, 例如:豪华品牌公司,信用卡公司,银行,航空公司及慈善机构紧密合作,从而促进市场目标得实现。
Toidentify and work with targeted partners such as luxury brands, credit cardcompanies, banks, airlines, charitable organizations, etc. to support themarketing objectives.
10.与营销策略经理/市场分析师紧密合作,优化使用目标市场的相关信息,包括客人资料、行为习惯和市场传讯计划的收益及评估。
Toclosely work with Marketing Manager – Strategy / Marketing Analyst to maximiseuse of relevant data including customer profile, behaviour, and yield for theplanning and evaluation of marketing communications.
11.促进集团各项计划,集团附属品牌及姊妹酒店的销售
Topromote corporate programmes, Hyatt sub brands and sister hotels.
其他要求
- 国际联号工作经验:优先
- 语言要求:英语-熟练
- 计算机能力:精通
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