E-Commerce Manager电子商务经理

KEY RESULT AREAS 关键领域
1. Develops and implements digital marketingstrategies in line with the hotel’s overall goal on online business.
根据酒店在线业务的总体目标，制定并实施数字营销策略。
2. Work with the Director of Communication, toexecute and monitor all online campaigns for optimal results.
与传媒总监合作，执行和监控所有在线营销活动以获得最佳结果。
3. Management of search engine marketing campaigns to driveonline exposure to hotel website.
管理搜索引擎营销活动，提高酒店网站的在线曝光率。
4.Monitors the hotel’s online presence in major searchengines and works closely with the Shanghai office as well as the group’s appointedsearch marketing agency to ensure optimal results through search.
监控酒店在主要搜索引擎上的在线表现，并与集团数字营销团队以及集团指定的搜索营销机构密切合作，以确保通过搜索
获得最佳结果。
5.Manages the hotel’s online brand sentiment using thereputation monitoring tool to identify operational challenges that affectratings and report them to senior management for action.
使用声誉监控工具管理酒店的在线口碑情况，以识别影响酒店评分级别的营运挑战，并将其报告给管理层以采取行动。
PERSONAL SPECIFICATION 职位要求
1. Excellent Negotiation skills优秀的谈判技巧
2.ExcellentCommunication skills优秀的沟通技巧
3.Proficiency in word processing专业文字处理