华正丝路（宁夏）文化旅游发展有限公司

“旅行，也是一种生活方式”——作为“自然度假目的地”缔造者，华正文旅致力于发掘国内深具代表性的极致自然景观，探索本土文化，融入生活美学，构建兼具在地性和高品质的美好生活，从而改变地区传统旅游面貌，引领乡村活化和地区振兴。由华正文旅投资、规划、建设、运营的中国第一个民宿集群「黄河·宿集」，坐拥黄河、长城、沙漠、湿地、古村落等独特资源，汇集了国内外顶级民宿、营地、餐饮、美术馆、书店、文创、生活方式品牌，已成为西北高端旅游的标杆，开创了文旅行业创新的里程碑。集合「黄河·宿集」二期及沙漠酒店等在建业态，华正文旅“沙漠自然度假目的地”体系即将完整呈现。计划于2023年开业的“草原·宿集”则包含民宿、营地、餐厅、美术馆等旅行生活方式业态及在地人文线路，将打造下一个全新的极致旅行目的地样本。With the concept of “Travel is a way of life”, Huazheng Cultural TourismGroup is committed to identifying the most typical and magnificent naturallandscapes in China and developing them into high-end tourism destinationsthrough blending in local cultural heritages and distinctive lifestyles. Byportraying a high-end life embodying local features, it changes traditionaltourism businesses and plays a leading role in revitalizing both villages andthe whole region.“The River” Resort,the first center of vacationrentals in China, is invested, planned, built and operated by Huazheng CulturalTourism Group based on an unusual juxtaposition of the YellowRiver, the Great Wall, deserts, wetlands and old villages. It is regarded as anexample of high-end tourism in the northwest of China and a new landmark incultural tourism development, which boasts top domestic and internationallodges, camps, restaurants, art galleries, book stores, and brands of culturaland creative products as well as lifestyles. With Phase II of the Yellow RiverSuji and desert hotels under construction, Huazheng Cultural Tourism Group is completing its natural destination matrix.“The Grassland” Resort that incorporates domestic top lodges, camps,restaurants, art galleries and localculture-themed travel is expected to be a new milestone in high-end travelafter it opens in 2023 as scheduled....查看全部