Director of Sales & Marketing 市场销售部总监

岗位职责：
1. 发展、执行、优化、监测和评估酒店的营销策略（目标、策略和行动）以达到和超过预测收入，如房务部、餐饮部和所有其他可产生收入的部门
To develop, implement, maximize, monitor and evaluate the hotel’s Marketing Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments.
2. 保证营销活动与公司营销策略一致，酒店各项行动在适当时候执行
To ensure Marketing activities are aligned with the Corporate Marketing Strategy and Hotel Actions have been implemented where appropriate.
3. 在酒店行政层人员中代表营销部
To represent the Marketing function on the hotel's Executive Committee.
4. 监管各部门运营手册的准备和更新
To oversee the preparation and update of individual Departmental Operations Manuals.
5. 使用多种技能同时开展多项任务的灵活工作计划来优化员工效率，达到酒店财务目标、满足客人的期待和要求。
To maximise employee productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business and expectations of the guests.
6. 协调准备年度企划书
To coordinate preparation of the Annual Business Plan.
7. 前瞻性管理所有营销资源和资金，控制部门的成本，适当情况下和各部门负责人合作
To proactively manage all the marketing resources and funds, and control departmental costs, working through the respective Heads of Department as appropriate.
8. 确保关于酒店、公司和本地和财务报告、资金、执照的所有规章制度和政策被正确遵守，及时精确地进行财务报告
To ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information
9. 利用所有销售和营销沟通方式来管理所有酒店与外界的品牌联系，加强和维持酒店企划书中所制定的品牌定位和概念
To manage all hotel brand contacts including all sales and marketing communications, to enforce and maintain the hotel’s brand positioning and concept outlined in the hotel’s Annual Business Plan.
10. 准备、使用和更新年度营销计划，有需要时根据分支和部门来委派指定代表
To prepare, utilize and update an Annual Marketing Plan, delegated as necessary by division and/or department.
11. 监管所有销售策略、战略和执行，应与销售锦囊所述一致，以组织有纪律的强力销售队伍达到销售目标
To oversee all sales strategy, tactic, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined Sales Team who achieve their sales goals.
12. 长期检测和评估本地、国内和国际市场趋势，酒店和餐厅竞争者的走向，以确保本酒店的营销和运营总是处在具有竞争力的前沿
To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge.
13. 监管行销企划、电子营销和公共关系活动，以支持年度营销计划中目标的达成
To oversee marketing communications, e-marketing, and public relations activities to support the objectives outlined in the Annual Marketing Plan.
14. 管理周度收益会议和月度策略会议，以发展和调整营销策略、短期定价和渠道策略
To manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short term pricing and channel tactics.
15. 知晓能影响酒店财务业绩的社区、业界、政界和社会因素
To be aware of community, business, political and social factors that may affect the hotel’s financial performance.
16. 阅读营销策略经理/营销分析师编辑的报告和分析，和本部门和相关部门负责人讨论未来的策略、机会和威胁。
To review the reports and analysis compiled by the Marketing Manager - Strategy / Marketing Analyst, and discuss strategies, opportunities and threats within the division, and with the relevant Heads of Department.
17. 根据消费者调查的结果与运营部门合作，支持其合理变革
To work with operational departments based on the results of the Consumer Audit and to support appropriate changes.
18. 回顾并评估营销活动是否有效，并且在必要时调整，以达到或超过年度营销计划中的目标
To review and evaluate the effectiveness of marketing activities and adjust as necessary to achieve or exceed the objectives as outlined in the Annual Marketing Plan.
19. 监管和协助营销部招聘甄选事宜，确保部门领导的招聘工作遵循酒店方针并且按照参选者能力甄选员工
To oversee and assist in the recruitment and selection of all Marketing employees. To make sure that Heads of Department follow hotel guidelines when recruiting and use a competency-based approach to selecting their employees.
20. 确保各部门领导为其员工计划并实施有效的培训计划，包括销售锦囊计划，并和培训经理及部门培训者一起探讨
To ensure each Head of Department plans and implements effective training programmes, including Smart Selling Courses, for their employees in coordination with the Training Manager and their Departmental Trainers.
21. 鼓励员工的创造性，认可他们的成绩并且提出新的目标挑战
To encourage employees to be creative and innovative, challenging and recognizing them for their contribution to the success of the operation.
22. 确保所有员工深刻理解并且恪守员工守则
To ensure all employees have a complete understanding of and adhere to employee rules and regulations.
23. 保持与竞争者酒店、商业合作伙伴和其他组织的代表之间强有力的专业的关系
To maintain strong, professional relationship with relevant representatives from competitor hotels, business partners and other organizations.
24. 对由行业、公司和酒店导致的行销企划功能变化做出反应
To respond to changes in the Marketing function as dictated by the industry, company and hotel.
25. 阅读酒店员工手册，理解并严格执行员工手册中的规章制度、以及酒店其他如消防安全、食品清洁、安全健康等政策
To read the hotel's Employee Handbook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.
26. 出席所要求的培训课程及会议
To attend training sessions and meetings as and when required.
27. 执行其他分派的合理职责
To carry out any other reasonable duties and responsibilities as assigned.
28. 此文件经酒店管理层签署后有效
Job Descriptions are only valid with this addendum page; signed by authorized management only and according to authorized levels below.
29. 根据酒店运营情况，工作职能会做相应的调整
This job description will be reviewed on a regular basis to incorporate any new responsibilities which reflect the business requirements.
岗位要求：
• 在酒店行业具有不低于10年的工作经历
A minimum of ten (10) years’ experience in the hospitality industry
• 在豪华品牌酒店具有同职务不低于5年的工作经历
Five year in a similar position within a luxury brand
• 具备与客户，员工和第三方合作伙伴较强的交流能力
With customers, employees and third parties partners strong ability of communication
• 具有处理问题的能力，推理能力，积极性，组织能力和培训能力Problem solving, reasoning, motivating, organizational and training abilities.
• 精通电脑的各种应用程序
Proficient in the use of Microsoft Office
• 具有将强的书写和沟通能力
Good Communication and writing skills
• 具备在国际化公司的语言沟通和工作能力
Ability to work and communicate in a multinational environment:
• 英语水平需达到流利的表达和顺畅的书写
English – excellent oral and written skills