Produces the Annual Revenue Plan in conjunction with Executive Committee, Sales and Marketing Budgets and forecastsProduces, implements and monitors action plans to ensure Revenue Plan objectives are achievedAnalyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rateProcures new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, domestic UK and international markets. Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communicationsCreates and implements special programmes to achieve greater productivity through:Increasing average rateIncreasing occupancyIncreasing business volume during difficult periodsIncreasing local food and beverage banqueting salesManages key accountsOversees the selling and servicing of group businessCo-ordinates the development of all promotional materialProvides direction on and conducts market researchMonitors competitor activitiesMaintains close liaison with Regional/ Corporate Sales teams and those of other IHG hotels to ensure the hotel receives proper corporate consideration, direction and supportEnsures the hotel is represented as an active member of the local community through association membershipCoordinates sales and promotes business for other InterContinental Hotels within the region. Interacts with worldwide regional sales offices with particular attention to local officePlans and executes sales trips to major market areasAttends major travel functions to promote sales for the hotelDirects all sales activities for Sales Managers to ensure they meet the goals of the Revenue PlanConducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being metProduces monthly Sales reports and forecastsMeets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfactionEstablishes and continuously updates mailing listsOrganizes and attends major sales/PR related functions within the hotelWorks with Human Resources on manpower planning and management needsWorks with Director of Finance in the preparation and management of the Department's budget
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