Director of Marketing & Communications 市场传媒总监

JOB OVERVIEW 职位概述
· Execute marketing activities to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors)
执行营销活动，以推动收入流（包括客房、餐饮、宴会和婚礼、会议和活动）、当地关注度（城市中酒店品牌的声誉和了解）和关系（酒店客人、媒体公司、当地社区和供应商）
· Manage the hotel’s marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media.关注度根据IHG标准操作程序管理酒店的营销传播职责，包括营销规划、宣传品和广告制作、内容管理、公共关系、促销和活动以及社交媒体。
·Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions.
与合作伙伴团队（包括餐饮、会议和活动、销售、收入管理/预订）合作进行营销推广。
At InterContinental Hotels & Resorts® we want our guests to feel special, cosmopolitan and In the Know which means we need you to:
在洲际酒店和度假村®，我们希望宾客感觉风格独特、时尚现代和深入洞悉，这意味我们需要你：
·Be charming by being approachable, having confidence and showing respect.
通过亲切、充满自信和体现尊重等来展现富有魅力的你。
·Stay in the moment by understanding and anticipating guests’ needs, being attentive and taking ownership of getting things done.
通过理解和预测宾客的需要、细心周到和具主人翁精神地把事情办好等，来保持专注当下。
·Make it memorable by being knowledgeable, sharing stories and showing your style to create moments that make people feel special.
通过应知尽晓、分享故事和展现你的风格来创造令人感觉特别的时刻，做到令人难忘。
DUTIES AND RESPONSIBILITIES 工作职责
·Attend marketing meetings/regional sales and marketing monthly conference calls
参加市场会议，地区月度市场销售电话会议。
·Attend key marketing meetings and follow-up on meeting tasks.
出席重要的市场推广会议并跟进会议确认的任务。
·Deal with telephone/fax/email inquiries
处理电话，传真和电子邮件的询问。
·Arrange journalist familiarizations/visiting journalist programs and site inspections as required
安排采访工作，了解和拜访采访节目并在必要时进行现场考察。
·Ensure administration documents required for marketing are correct (eg: internet listings, advertising, and booking of directory advertising)
确保市场工作所需的行政文件信息准确(即互联网清单，广告，广告名录的预订)。
·Hotel online store, e.g. Wechat/meituan/OTA achieve target
线上渠道完成既定预算，包括但不限于：微信商城/美团点评/线上旅行社
·Monitor hotel photography shooting/talent where required
监督酒店的拍摄工作进度及成果。
·Assist with promotions (eg: seasonal sales promotions and special events)
协助促销工作(季节性销售促销和推广活动)。
·Maintain collateral and conduct occasional audit
维护宣传品并进行抽查。
·Co-ordinate generic IHG merchandise and hotel brand
·协调洲际酒店集团的商品和酒店品牌。
·Co-ordinate hotel brand standards collateral
协调酒店品牌规范宣传资料。
·Proof read copy of advertising, collateral and press releases where appropriate
必要时审阅广告，宣传印刷品和新闻公报。
·Monitor hotel generated content on social media platforms.
监督酒店在社交媒体渠道发布的信息。
·Assist with brand standards policing
协助品牌规范工作
·Work in line with business needs
依照业务需求开展工作。
·Hotel yearly giveaway update
酒店礼品定期更新检查