Director of Event 宴会销售总监

1. 指导和协调销售活动使度假村整体收入实现最大化。
To direct and coordinate the activities of the sales to maximize generation of overall resort revenue.
2. 保持准确记录业务来源和模式，以便于分析定位和制定发展计划。
To maintain accurate tracking of business source and pattern to facilitate analysis of situations and development of plans.
3. 建立销售目标，调整销售覆盖率，并根据每一个销售经理的优势潜力分配客户。
To establish sales targets, adjust sales coverage and distribute accounts in accordance to each sales managers’ strength and potential.
4. 积极指导销售团队开拓、维护和发展客户，设立目标，提出行动计划。
To guide sales team to acquire, retain and develop accounts actively with measurable target and action plans.
5. 在得到总经理和业主公司的批复后，协助市场销售总监建立销售奖励机制，最大程度优化销售团队的效能以超额完成度假村经营预算。
To assist DOSM to establish a Sales Incentive Plan(SIP) that encourages all S&M members to deliver best efforts with outstanding measurable outcome approved by GM/Owning company.
6. 与团队一起定期沟通客户产量表现。
To conduct regular account reviews with the sales team.
7. 与总经理、集团办公室、市场销售总监一起推出可行的度假村交叉销售方案。
Together with the GM, Corporate Office, DOSM, to drive the cross-selling initiatives of the resort.
8. 基于可衡量目标，协助市场销售总监审查批准销售活动计划。
To assist DOSM to review and approve the sales activity plan with measurable targets.
9. 协助市场销售部总监开发，执行，保持恰当的市场计划，营销手册，宴会及会议管理程序手册以及分销和预定手册。
To assist DOSM to develop, implement, and keep appropriate Marketing Plan within designated segments.
10. 持续关注竞争对手目前和未来的产品，定价（线上及线下）以及营销项目，以确保我们处于市场有利竞争地位。
To maintain awareness of current and future competitors’ product, pricing (on-line, off-line) and marketing programs so as to be in a position to proactively respond to market conditions.
11. 保持当前的需求市场，竞争力和有效的执行力和支持集团客户忠诚度计划,例如预购。
To stay current with the needs of the market, competitive initiative and effectively implements and support group wide guest loyalty programs, and marketing initiatives e.g. Advance Purchase.
12. 为了更好地理解一个特定的地理市场，细分市场或其他发展项目，参加选定的贸易展会，大型会议及行业会议。
To attend selected trade shows, conventions and industry events with the objective to better understand a particular geographic market, market segments or other developments.
13. 为了扩大市场营销机遇，积极参加商业协会并与行业伙伴开会交流。
To play an active role in the business community and meet industry partners to identify marketing opportunities.