Director/Manager of Marketing & Communications 市场传媒总监/经理

【JOB DESCRIPTION岗位职责】
Deliver marketing communication strategies to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors) .
执行市场推广策略来增长收益来源（包括客房， 餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。
Own and manage the marketing communications responsibilities under six core topics according to IHG standard operating procedures for Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media.
管理并执行根据IHG市场传讯标准操作流程所描述的六大核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
Deliver tactical marketing promotions to drive hotel revenue and awareness in the local and feeder markets, and ensure key stakeholders (including media companies, local corporate accounts, vendors and suppliers) are aware of the hotel product and unique selling points.
实施策略性的推广营销来帮助推动酒店收益以及增加酒店在本地和客源市场的知名度，确保关键利益相关者（包括媒体方，本地公司客户、卖方和供应商）都了解酒店产品和独特卖点。
Champion and protect the reputation of the hotel and its brand.
管理及保护酒店的声誉和品牌。
Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions and guest relations.
与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广和客户关系良好合作。
ACCOUNTABILITY 责任范围
Support General Manager and Director of Human Resources to maximize Sales and Marketing staff resources
与总经理和人力资源总监合作，确保员工的部门表现积极有效。
Assist in planning for future staffing needs
协助规划今后的人员配备需求
Assist in recruiting in line with company guidelines
协助根据公司准则进行招聘
Prepare detailed induction program for new staff
编制新员工的详细入职计划
Implement department standards and procedures
执行部门的标准操作流程
Ensure training needs for Marketing and Public Relations staff are met
确保落实市场传讯员工的培训需求
Provide input for probation and performance appraisal discussions in line with company guidelines
根据公司指导，提供试用期和正式绩效考核讨论方面的意见
Coach, counsel and discipline staff by providing constructive feedback to enhance performance
指导、建议和培训市场传讯员工，提供建设性的反馈意见，以提高工作绩效
Regularly communicate with staff to maintain good relations
定期与市场传讯员工沟通，保持良好的关系
Marketing Communications Staffs
市场传讯部门员工
Graphic Designer
设计师
Printing Company
印刷公司