F&B Relationship & Sales Manager 餐饮关系销售经理

General 一般职责
Prepare and execute F & B sales and marketing plan
制定和实施餐饮市场营销计划
To be activity involved in the Hotels VIP loyalty card, data base collection
积极参与酒店VIP忠诚卡数据库的收集
Actively be involved in sales calls to key clients.
积极参与重要客户的销售拜访
Supervise, train and be responsible for the hotels F & B sales team.
管理、培训和负责酒店餐饮销售团队
Be involved in the hotels social media marketing program as it relates to F & B.
参与酒店与餐饮相关的社会媒体的市场营销计划
To possess a thorough knowledge of all F&B menus, promotions and communicational activities.
透彻掌握所有餐饮菜单、促销活动和传播活动的相关内容
To be well versed with products and concepts of all F&B related areas of the hotel.
精通酒店所有餐饮相关领域的产品和理念
Ensure that IHG and hotel specific brand standards and policies are correctly applied to with regards to all F&B marketing related activities.
确保在所有餐饮部市场营销相关的活动中，正确应用IHG和酒店特有的品牌标准和政策
Prepare, manage, monitor and analyze all promotional activities.
准备、管理、监督和分析所有促销活动
Constantly obtain feedback through research from guests and colleagues and use provided information as part of the monthly SWOT analysis to increase revenues and monitor effectiveness of all promotions.
通过调研不断获取客人和同事的反馈信息，利用所提供的信息进行每月的SWOT分析，从而增加收入并监督所有促销活动的效果。
To maintain an updated competitor analysis and price variance report as outlined.
制作不断更新的竞争对手分析和价格差异报告。
To digest analytical and creative suggestions from the restaurant’s table management system and propose new avenues of revenue stream on a monthly basis.
吸收餐厅餐桌管理系统的分析和创造性建议，每月提出收入流的新途径。
To prepare the F&B Marketing & Communications plan.
制定餐饮部市场营销和传播计划
To maintain a strong relationship with suppliers and to solicit sponsorship for events.
与供应商保持牢固联系，并征求活动赞助。
To supervise any promotion as assigned by his/ her superiors.
监督其主管分派的任何促销活动。
To implement a report-based analysis that will evaluate demographics, in-house vs. outside covers etc. on a monthly basis.
每月实施一次报告式分析，对就餐人员统计数据、住店与外部就餐人数对比等进行分析。
Conduct/ attend F&B divisional and departmental meetings as required.
根据要求召开/参加餐饮部门会议
Conduct/ attend marketing meetings with F&B and Communication Department required
根据要求召开/参加餐饮和传播部的市场营销会议
Ensures proper maintenance and updates of F&B marketing related files as follows:
确保正确维护和更新餐饮部市场营销相关的文档，具体如下：
Collaterals and collateral request forms
宣传资料及相关申请表
Tracking of promotions as well as pre and post P&L assumptions
促销活动的跟踪文档及活动前后的损益假设数据
Outlet business trend related reports
餐饮设施业务趋势相关的报告
Communications 沟通与传播
Assists in the coordination and implementation of all F&B printed materials including the hotels newsletters, posters, flyers, email marketing as well as other promotional collateral.
帮助协调和落实所有餐饮部印刷资料，包括酒店时事通讯、海报、单页、营销邮件及其他推广和宣传资料。
Assists and supports the co-ordination of photography for advertising, collateral and public relations purposes between the hotel, advertising agency and the marketing department at corporate office.
帮助、支持和协调酒店与广告公司及总部市场部之间以制作广告、宣传资料和公关为目的的摄影工作。
Maintains collateral presentation and signage quality and standards in accordance to hotel policy in all fronts of house areas.
保证酒店各区域的宣传演示和标识的品质和标准符合酒店政策。
Supports the liaison between the Communications department and advertising agency on the F&B tactical advertising campaigns' creative and media plans.
在制定餐饮战术性广告宣传活动的创意和媒体计划时，提供传播部和广告公司之间的联络支持。
Initiate with the Communication department all promotional details, upon instruction to ensure that necessary promotional materials (collaterals, flyers, menus, etc.) are drafted, reviewed, approved and produced in time.
根据指示，与传播部共同开发所有促销活动的细节，确保及时起草、审核、批准和制作必要的促销资料（宣传资料、单页、菜单等）。
Coordinate with Marketing & Communications for invitation to the opening ceremony of F&B activities. (if applicable)
与市场传媒部协调有关餐饮活动开幕式的邀请事宜。
F&B Outlet Promotions 餐饮设施的促销活动
Co-ordinate meetings on upcoming promotions to set the direction for each outlet.
协调有关将开展的促销活动的相关会议，明确每个餐饮设施的方向。
Liaises with outlets for submission of proposal on upcoming special promotions.
与各餐饮设施联络有关将开展的特别促销活动的方案提交。
Work with outlets to derive action plans for the implementation of all approved promotions.
与各餐饮设施共同制定实施已批准的促销活动的行动计划。
Collection of post mortem for each promotion submitted by the respective outlets.
收集各餐饮设施提交的每次促销活动的后期分析。
Assist with action plans and providing direction for each outlet to drive sales and maximizing profit for these promotions.
帮助制定行动计划，并为每个餐饮设施提供方向，以推动这些活动的销售额并最大化利润。
Media / Public Relations 媒体/公关
Liaises with the Marketing & Communications and assists to develop and maintain comprehensive list of media contacts.
与市场传媒部联络，帮助制作和维护媒体联系人完整名单。
Assists with execution of hotel F&B promotional events related activities.
协助实施与酒店餐饮促销活动相关的活动。
Assists with execution of press promotional activities.
协助实施新闻宣传活动。
Liaises with the Marketing & Communications and assists to compile and maintain press kit information for media as appropriate.
与市场传媒部联络，并协助制作和更新提供给媒体的新闻发布资料。