市场传讯经理

岗位职责：
job responsibilities
1、负责通过公关和促销活动实现集团和酒店在本地和国际上的定位目标。
Be responsible for achieving the positioning goals of the group and the hotel both locally and internationally through public relations and promotional activities.
2、协助销售总监开发公关促销计划及制作预算。
Assist the Sales Director in developing public relations and promotion plans and preparing budgets.
3、与媒体、本地社区、客户及酒店总部保持密切联系，代表、宣传酒店形象。
Maintain close contact with the media, local communities, customers and the hotel headquarters, and represent and promote the hotel's image.
4、保证所有的宣传资料和广告都达到集团的标准，维护酒店的良好形象和定位。
Ensure that all promotional materials and advertisements meet the group's standards, and maintain the hotel's good image and positioning
5、开拓并实施公关活动，负责制作促销资料、对媒体宣传资料及安排在媒体对饭店的报道。
Develop and implement public relations activities, take charge of producing promotional materials and media publicity materials, and arrange media coverage of the hotel.
6、开发并跟进酒店的各项市场活动。
Develop and follow up on various marketing activities of the hotel.
岗位要求：
job requirements
1、与媒体、各营销渠道及组织机构沟通并提供合适的材料以确保他们有足够的资料促销酒店的服务。
Communicate with the media, various marketing channels and organizations, and provide appropriate materials to ensure they have sufficient information to promote the hotel's services.
2、积极主动组织丰富的市场公关及广告媒体的会议活动。
Proactively organize diverse marketing public relations and advertising media meetings and activities.
3、发布酒店重大事件及促销新闻。
Release news about the hotel's major events and promotions.
4、建立，保持与广告商和公共关系组织的关系。
Establish and maintain relationships with advertisers and public relations organizations.
5、在本地市场内，通过参加各种营销活动，树立酒店的形象。
In the local market, build the hotel's image by participating in various marketing activities.
6、负责各类材料、图片、数据库，资料库和文档等。
Be responsible for various materials, images, databases, reference libraries, documents, etc.
7、维护酒店和集团的形象。
Maintain the image of the hotel and the group.
8、对竞争对手的活动有完全的了解，以便在制定战略时使用这些信息。
Have a thorough understanding of competitors' activities so that such information can be used in strategy formulation.
9、计划与协调酒店赞助的活动。
Plan and coordinate activities sponsored by the hotel.
10、发现并组织有关赞助活动去提高酒店在市场的形象。
Identify and organize relevant sponsorship activities to enhance the hotel's image in the market.
11、参与准备和制定部门/小部门/分部门的目标。
Participate in preparing and formulating goals for the department/sub-department/sub-section.
12、开发并执行市场公关/广告媒体计划去完成整个酒店的目标与媒体，并与公关客户保持联系。
Develop and implement marketing public relations/advertising media plans to achieve the overall hotel goals, and maintain contact with the media and PR clients.
13、参与准备战略计划。
Participate in preparing strategic plans.
14、积极地与主流媒体交流去提高酒店在市场的曝光率或撰写文章。
Actively communicate with mainstream media to increase the hotel's market exposure or write articles.
15、掌握市场营销数据。
Master marketing data.
16、主动承担发展，执行酒店年度公关计划和广告活动。
Take the initiative to develop and implement the hotel's annual public relations plans and advertising campaigns.
17、在销售总监的指导下，组织活动包括邀请媒体，本地重要人物，公司客户，旅行社和其他相关客人。
Under the guidance of the Sales Director, organize activities including inviting the media, local VIPs, corporate clients, travel agencies and other relevant guests.
18、在团队内有效的工作。
Work effectively within the team.
19、遵守酒店酒店的行为准则。
Abide by the hotel's code of conduct.
20、遵守酒店酒店员工守则。
Abide by the hotel's staff rules.
21、遵守酒店酒店的政策及程序。
Abide by the hotel's policies and procedures.