市场传讯总监 Director of Marketing Communication

1、至少8年奢华酒店、公关公司或高端消费品行业经验，3年以上管理岗位经验
2、本科及以上学历，市场营销、传播、新闻或相关专业；硕士优先
3、具备头部媒体关系管理经验，擅长在微信、微博、小红书、脸书、Ins等平台策划爆款传播
4、精通结合国际品牌标准与中国高净值客群需求的奢华叙事策略
5、擅长品牌声誉维护及高风险事件的快速应对策略
6、适应多元文化团队协作，协调国际品牌标准与本土化需求
7、熟悉SEO/SEM优化、内容分析工具及客户关系管理系统
8、拥有上海本地奢华媒体、KOL及政府/社区资源网络
9、深刻理解上海奢华酒店行业格局，包括竞品动态
1. Minimum 8 years in luxury hospitality, PR agencies, or premium consumer brands,
with 3+ years in aleadership role
2. Bachelor’s degree in Marketing, Communications, Journalism, or related field;
Master’s degree preferred
3. Proven ability to managetop-tier media relationships and drive viral campaigns on
platforms likeWeChat, Weibo, Red Book, Facebook, Instagram, etc
4. Skill in crafting luxurynarratives that align with global brand standards while
resonating with Chinese high-net-worth audiences
5. Expertise in reputation protection and rapid response strategies for high-stakes
scenarios
6. Ability to navigate multicultural teams and global-local brand balance
7. Familiarity with SEO/SEM,content analytics tools, and CRM systems
8. Established connectionswith Shanghai-based luxury media, KOLs, and
government/community stakeholders
9. Deep understanding ofShanghai’s luxury hospitality landscape, including competitor
dynamics