1、市场传媒部紧密合作关系及扶持,依照所设置市场销售策略基础上实现目标。
2、执行市场传媒经理为各部门所设置的在线市场策略,其中将不限于销售/房务/餐饮/宴会销售
(VIP活动/婚宴/社交活动等)。
3、 概述和维护酒店品牌网站,特别优惠页面, 并确保内容与市场销售策略保持一致。
4、 与集团办公室紧密合作,创建一次性电子邮件及集团客户沟通电子邮件及社交媒体推广。
5、 在市场传媒经理的协助下,对各部门的每个在线活动进行有效性追踪与跟进并提供研究分析。
6、 维护酒店会议网页,并确保内容的及时更新。
7、 根据酒店具体的市场需求与供应商紧密合作开发新网站页面以及和新的网站功能。
8、 良好的运用希尔顿集团的在线工具。
9、 为各部门和活动进行方案推荐,其中包括但不局限于餐饮/宴会销售/VIP活动等。
10、把酒店推广发布至在线渠道,其中包括但不局限于网站/EDM/博客/论坛等。
11、创建与第三方网站或姐妹酒店的在线交叉推广机会。
12、管理包括社交媒体/博客/审查网站等的在线内容以及其名誉。
13、增强各部门的客户数据库。
Maintain a close working relationship and support with the Marketing Communications team to achieve objectives based on marketing initiatives.
Execute online marketing initiatives set by the Marketing Communications Manager for respective departments, majoring in but not limited to, Sales / Rooms / F&B / Events (VIP events / weddings / social events / general property awareness events). Oversee and maintain the property brand website, special offer page, making sure contents are aligned with marketing initiatives. Work with corporate offices, create ad-hoc emails, guest communication emails and social media campaigns, creating cross-promotional opportunities with third party sites. Maintain meeting sites and make sure the contents are updated. Work with vendors to develop vanity site new pages and new website functions according to requirements. Assist the Marcom Manager in researching for new online opportunities for respective departments. Efficiently utilize Hilton online tools. Work on proposals for respective departments and events including F&B / Events / VIP events. Distribute promotions to all online channels including Website / EDM / Blogs / Forums, etc. Create cross-promotional opportunities with third party sites or sister properties. Manage online content including social media / blogs / censorship sites and maintaining the hotel’s reputation.Review and improve on the effectiveness of the initiatives.
其他要求
- 国际联号工作经验:优先
- 国内管理公司经验:优先
- 语言要求:英语-熟练
- 计算机能力:熟练
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