数字营销副理 AM - Digital Marketing

职级： 5级副经理级
Job Level: Level 5 AM
汇报给: 市场及品牌策略总监
Report to: Director of Marketing & Programming
职位描述 Job Description
1.负责酒店线上营销统筹管理，规划并执行数字化推广活动，优化各渠道业绩与收益。
Responsible for hotel online marketing management, plan and execute digital campaigns to optimize performance and revenue across all channels.
2.负责酒店官网及品牌网站内容更新、页面维护、促销上线与文案撰写校对，确保品牌形象统一。
Manage hotel official website & brand website content updates, page maintenance, promotion launch, copywriting and proofreading to ensure brand consistency.
3.统筹第三方渠道（OTA、点评平台、合作网站）运营与关系维护，执行渠道营销计划并监控业绩。
Oversee operation and relationship management of third-party channels (OTA, review platforms, cooperative websites), implement channel marketing plans and monitor performance.
4.负责社交媒体运营、KOL 合作、舆情监控及用户行为分析，持续优化线上推广效果。
Manage social media operation, KOL cooperation, online reputation monitoring and user behavior analysis, continuously optimize online promotion effectiveness.
5.执行线上广告、关键词投放、活动营销等项目，输出渠道分析、营收、点评及转化相关报表。
Implement online advertising, keyword campaigns and event marketing, generate reports on channel analysis, revenue, reviews and conversion.
6.协调供应商、跨部门及区域合作项目，管控线上营销预算、费用结算与执行进度。
Coordinate vendors, cross-departmental and regional projects, manage digital marketing budget, billing and execution progress.
任职条件 Criteria：
1.2 年及以上国际品牌酒店数字营销 / 线上运营 / OTA 管理相关工作经验；
Minimum 2 years of relevant working experience in digital marketing, online operation or OTA management in international brand hotels.
2.熟悉酒店官网运营、OTA 渠道管理、社交媒体运营及线上广告投放逻辑；
Familiar with hotel official website operation, OTA channel management, social media operation and online advertising principles.
3.具备良好的数据分析能力、文案撰写能力与跨部门沟通协调能力。
Good data analysis ability, copywriting skills and cross-departmental communication and coordination ability.
4.英语读写流利，熟悉常用数字化营销工具与报表系统。
Fluent in written and spoken English, familiar with common digital marketing tools and reporting systems.
5.工作积极主动，责任心强，抗压能力好，能适应市场节奏与活动高峰期。
Proactive, responsible, good under pressure, able to adapt to marketing pace and peak event periods.