数字营销经理 Digital Marketing Manager

您的职责是在遵循凯悦酒店集团的企业战略及品牌标准的前提下，保持所在部门的高效营运，并满足员工、客人及酒店业主的期望。负责制定并执行酒店数字营销策略，管理官网、社交媒体、OTA等线上渠道的运营与推广，分析数据并优化策略，协调内部团队及外部合作伙伴，以提升品牌在线曝光度、客户转化率及线上业务收益。
You will be responsible for the efficient running of the division in line with Hyatt Hotels Corporation's Corporate Strategic Priorities, whilst meeting employee, guest and owner expectations. Responsible for developing and implementing digital marketing strategies, managing the operations and promotion of online channels including the hotel's official website, social media, and OTAs, analyzing data to optimize strategies, coordinating internal teams and external partners, and enhancing brand online visibility, customer conversion rates, and online business revenue.
本科及以上学历；英文听说读写流利优先；至少3年OTA、电商、市场营销相关经验；展现出敏锐的数字化潜力和扎实的市场洞察力，并积极探索新兴数字化商业机遇；具有良好的解决问题、行政管理和人际交往能力。
Bachelor's degree or above; fluent in English; at least 3 years of experience in OTA, e-commerce, marketing; demonstrate a keen digital potential and solid market insight, and actively explore emerging digital business opportunities; possess excellent problem-solving, administrative management and interpersonal skills.