Sr. Digital Marketing Executive / Asst. Digital Marketing Manager 高级数字营销主任 / 数字营销副经理

1. Manage the hotel’s primary social media platforms, including Red note, Tiktok, Weibo, WeChat channels, etc.
2. Oversee the maintenance and content production for the hotel's public WeChat account, including content creation and layout design.
3. Lead the hotel’s KOL program marketing initiatives in collaboration with the Senior Marcom Manager.
4. Work closely with the Catering department to develop set menu products and support online sales.
5. Manage the advertising and promotion of the hotel's food and beverage outlets and guestrooms, including negotiating with major brands for collaborations and activities.
6. Organise filming schedule for hotel videos and live streams.
7. Foster and maintain positive relationships with the media, maintaining the image of the hotel, managing media relations and involving the media in hotel activities (in conjunction with Senior Marcom Manager).
8. Work with the team to plan and execute hotel events and create and edit content for various purposes.
1．负责酒店各大社交媒体的基本运营，包括小红书、抖音、微博、视频号等。
2．负责酒店微信公众号的维护和制作，创作内容，进行排版设计。
3．负责酒店的KOL营销传播项目，协助高级市场传讯经理做计划及执行
4．负责与餐饮部合作，进行套餐产品的制作，并且上线售卖。
5．负责酒店餐饮和客房的宣传推广工作，包括与品牌洽谈合作与活动事宜。
6．负责酒店视频号发布计划及直播。
7．负责与媒体进行良好的沟通，维护酒店形象，维护媒体关系，邀请媒体参加酒店活动（此项为协助高级市场传讯经理）。
8．与团队一起进行酒店活动的策划和举办，内容创意和编辑等。