MarCom Manager市场传媒经理(J11933)

· Develops a public relationsprogramme for the hotel based on its marketing goals. Liaises with Marketing intargeting specific markets and developing the public relations strategies toreach these markets
· 依照酒店的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场。
· Develops media contacts, planspress conferences and other press activities. Acts as hotel’s liaison withmedia to promote good publicity and counteract bad publicity.
· 与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。
· Develops and organizespromotional activities, coordinates with departments concerned; invites VIPsand media to promotional activities; prepares and issues press releases
· 开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。
· Establishes sales leads fromthe study of magazines, newspapers and form personal contacts; coordinatessales leads with Banqueting and Sales Departments
· 通过杂志、报纸和个人关系发现销售机会，与宴会及销售部就销售机会进行协调。
· Disseminates corporate press releases to appropriate local tradeand consumer media
· 向合适的当地商业和消费者媒体发布公司的新闻。
· Establishes a programme forsending promotional news to trade publications on a regular basis releasescovering special events, promotions, etc.
· 建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。
· Prepares promotional pressreleases on personalities among guests and employees of the hotel and onnewsworthy events in the hotel
· 在酒店的客人和员工中及酒店內开展的活动中公布促销信息。
· Provides information to otherdepartments on activities within and outside the hotel which may be useful whendealing with guests
· 向其它部门就酒店内外的活动提供信息，这些信息可能会在与客户交往中发挥作用。
· Accepts clients and mediacomplaints, requests, and inquiries and coordinates handling with departmentsconcerned
· 接受客户和媒体的投诉、申请和询问，并协调相关部门进行处理。
· Coordinates all activities withthe Sales Manager
· 与销售经理就所有活动进行协调。
· Maintains good public relationsby extending personalized service to VIPs. e.g. following up on reservationsfor VIPs, assisting in greeting VIPs and groups upon their arrival, sendingwelcome letter to VIP guests
· 通过向贵宾提供人性化的服务保持良好的公共关系。例如，为贵宾的预订提供后续服务，在贵宾及其随行人员到酒店时协助欢迎活动，向贵宾赠送欢迎信。
· Coordinates guest lists andinvitations for VIP receptions, luncheons, dinners, etc.
· 就贵宾接待、午餐、晚餐等的名单和请柬等进行协调。
· Maintains clipping filespertaining to the hotel(s) based on daily perusal of the media and providessame to General Manager, other departments, other hotels, corporate publicrelations, as appropriate
· 每日浏览媒体并保留与酒店相关的新闻剪辑，并视情将其呈送至总经理、其它部门、其它酒店和公关部门。
· Maintains mailing list/contactfile
· 保管邮寄名单和联络档案。
· Maintains hotel photo file
· 保管酒店照片档案。
· Liaises with Human ResourceManager on matters affecting corporate image
· 与人力资源经理就影响公司形象的相关事宜进行联系。
· Develop hotel gifts andgiveaways
· 准备酒店礼品和赠品。
· Builds profile within localmarket place through attendance at various events and local market place
· 通过参与当地市场的各种活动在当地市场上树立良好形象。
· Co-ordinates hotel photographywhen required
· 如有需要，协调酒店的摄影活动。
· Monitors awareness ofcompetitor activities and use information when developing strategies
· 观察竞争对手的活动并利用此类信息发展战略。
· Plans and coordinatessponsorship activities
· 策划和协调赞助活动。
· Works with superior on manpowerplanning and management needs
· 和上级领导一起进行人力规划和管理需求
· Works with superior in thepreparation and management of the Department’s budget
· 和上级领导一起进行编制和管理部门预算。
· When the hotel is busy, everyemployee has the responsibility and obligation to accept the assignment fromthe hotel management voluntarily to support the operation of the hotel.
· 当酒店业务繁忙之时，每一位员工都有责任和义务接受管理层的安排，自觉并自愿地前往酒店运营部门支持工作。
· Perform duties as required byGM
· 执行总经理的要求、安排。