市场传讯总监 Director of Marcom

Primary Responsibilities主要职责
1.Planning, budgeting and execution of the hotel are advertising campaigns in liaison with the company’s official advertising agency.
与专业广告发布公司联系，制定并执行酒店的广告预算和对外广告发布。
2.Coordination and implementation of communication plan for the hotel activities and promotions in coordination with various revenue-earning departments in the hotel (i.e. sales, food and beverage, spa etc.)
协调并执行与酒店所有营运部门的酒店活动和促销的沟通计划（如销售，餐饮等）。
3.Development of good relations with the (social) media (print, online media, etc.) and implementation of the hotel’s publicity campaign.
与(社交)媒体建立良好的关系（出版物、线上媒体等），执行酒店的市场宣传活动。
4.Management of a complete, targeted database and direct E-mail campaigns to promote hotel business.
管理一个全面有目标性的资料库，并通过邮件营销进行促销活动广告。
5.Overall supervision of production of hotel printed materials to ensure compliance with Fairmont Identity Guidelines.
全面监督酒店所有印刷产品以确保和费尔蒙标准指导方针的一致性。
6.Work with Accor Brand/e-Commerce marketing to ensure contents of Hotel pages and related promotions are updated at all times.
与雅高酒店品牌/网络/数字营销团队合作确保酒店主页并保持相关推广信息及时更新。
7.Coordination and implementation of various hotels projects in liaison with other hotel department s and/or outside organizations/ government bureaus.
通过与酒店其他部门，或者外界组织，政府部门联络以协调并执行酒店不同项目。
8.To ensure press releases are sent to all local & regional media on all happenings/ events in the hotel.
及时发布酒店活动新闻稿至各类媒体。
9.To maintain stock inventory of an updated photo library and press kit.
及时地更新图库和宣传资料袋以维持库存。
10.To be responsible for the preparation, planning and executive of the hotel’s public relations activities plan.
负责酒店准备，策划和执行酒店公关活动的计划。
11.Regular communication & entertainment with the local press.
与当地媒体保持正常交流和宴请。
12.Handle the administration of the Marketing Communication Department and ensure operational brand standards.
负责市场传媒部的管理工作并确保各项与品牌相关的运作符合品牌标准。
13.Work together with GM/DOSM to handle PR crisis properly and efficiently (if applicable).
当酒店有公关危机发生时，及时与总经理/市场销售总监恰当、及时地处理。
Knowledge and Experience 知识与经验
1.University graduate, excellent command of written and spoken in English and Chinese language.
大学本科，良好的中英文读写能力。
2.Minimum of 2 years' experience in the same position in luxury hotel.
至少2年以上奢华酒店同岗位的工作经验
3.Organized, detail-oriented and with good administrative skill.
拥有组织能力，明确导向性的行政管理技巧。
4.Good contacts with local press.
和当地新闻媒体的良好沟通。
5.Creative writing skills.
创造性的写作技巧。
6.Know the new media and digital marketing
熟知各种新媒体及数字化市场
7.Knowledge and skill in crisis management.
具备处理危机的知识和能力。
8.Extensive knowledge of Ad. / Media Planning and printing/ production process.
丰富的广告媒体计划和印刷生产知识。