数字营销及分销渠道经理

Manage 3rd Party Digital Channels
Implement and monitor strategies to drive online traffic to your hotel via 3rd Party Digital Channels.
Work with connected OTAs (Ctrip,
Meituan , Fliggy , Booking.com, Agoda, Expedia) to focus on,
although may to different extend based on hotels’ business mix, including but not limited to:

Hold Regular Business Reviews with Channels’ marketing managers, with a focus on the quality
score of each channel, and drive action plans enhancing the score.

Regular Content update via HCM or OTAs’ extranet to ensure all information are updated and
content are attractive for our audiences.

Review Management. Regularly Implement a cross team review management process, from
encouraging reviews to online review feedbacks.

Rate Parity Optimizations. Ensuring rate parity guild lines from Support Center is strictly followed.

Connectivity
regularly check the connectivity with hotels, and ensure connected content &
rates are smoothly pushed. Escalate cases in a good way
Livestream and Rich Content Media Platforms (
Douyin , Red, etc.,) Content Curation & ‘KOX’
management:

Clearly convey hotel’s unique selling points, across product verticals to vendors or KOXs;

Own product development, with cooperation with hotel revenue, & Ops functions.

Own best conversion path for content’s landing, considering not just one time GMV, but also
hotel’s overarching strategy across various channels.

Curate content, together with vendors or KOXs, including but not limited to articles, livestreams,
or short videos etc., toward the product conversation paths as designed.
Point of Interest (POI) Channels (
Dianping etc.,) Content Curation, F&B related Offers uploading.
Review Management.
What we need from you

Bachelor’s degree holder in business or related discipline. Lodging industry experience is
strongly preferred.

At least 3 years of experience in eCommerce, Travel and / or Hospitality Background in China
travel e platform will be a plus

Good awareness of the digital landscape, and at the same time be able to professional digital
platform business knowledge, from traffic management to conversion.

Interpersonal skills of negotiation, relating and building rapport are of utmost importance

Experience managing the work related to agencies and vendors.

Prior experience developing integrated marketing campaigns across channels (digital, social,
buzz, PR, sales)

Proven ability to work with cross
functional teams in support of specific business priorities.

Demonstrated ability to take complex projects and efforts from conception to successful
execution.

Ability to solve problems quickly, think creatively, and satisfy speed
to market requirements.

Ability to simultaneously manage multiple projects.
Tel招聘电话: + 86 (898) 8865 8888-7512（working period is 9AM-6PM in working days工作时间为工作日上午9点至下午6点）
Email招聘邮箱: Sienna.Xian@ichaitangbay.com