Digital Manager 数字营销经理

1. Be responsible for formulating and implementing the hotel's digital marketing strategies to enhance the brand's online exposure and market influence;
2. Plan and implement online marketing activities, including but not limited to SEO/SEM, EDM, social media advertising, etc., to enhance conversion rates;
3. Analyze market trends and competitor dynamics, regularly submit digital marketing effect reports and put forward optimization suggestions;
4. Coordinate internal teams (such as design, sales, and operation) and external partners to ensure the smooth execution of marketing activities;
5. Monitor and manage the digital marketing budget to optimize the input-output ratio;
6. Explore emerging digital marketing channels and technologies, and promote the implementation of innovative marketing plans.