MarCom Manager 市场传讯经理

1.协助市场总监策划所有邮递宣传活动，并监督执行情况。
Assists the Director in the planning of all mailing activities, and oversees their execution.
2.确保传讯手册符合并被用作培训工具。
Ensures the communications manual is adhered to and used as a training tool.
3. .每月准时递交传讯月度报告。
Prepares the monthly communications report on a timely basis.
4.与市场总监、广告公司以及集团市场部通力合作，监督并指导广告、宣传刊物和公关所需的图片摄制工作。
Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOSM, the advertising agency and the marketing department at corporate office.
5. 确保传讯部的原版幻灯片存储库足以应对一切广告、宣传刊物和公关活动的需要，定期将这些幻灯片上传到corporate office的形象图片库中。
Ensures the department has a comprehensive master slide library for all advertising, collateral and public relations activities, and regularly sends these slides to corporate office for the image library.
6.监督酒店美工部运作。
Supervises operations of the in-house art department.
7.协调并执行酒店发行的实事通讯的出版。
Co-ordinates and executes publication of the hotel’s newsletter(s).
8.监控竞争对手酒店的活动和行业内的发展趋势。
Monitors activities of competitor hotels and trends within the industry.
9.参与每月传讯部费用支出的预算工作。
Participates in monthly forecasting of the department's expenses.
10. 在直销活动概念策划中积极主动，并监督执行情况。
Be pro-active in the conceptual planning of DM activities, and oversees their execution.
11.采取完整措施进行直邮活动，确保反映出一致性和高质量。
Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
12.监督及检查直销活动的反馈率，以提高和采取改正措施。
Monitors and reviews the response rates on the DM to improve and take corrective measures.
13.控制预算。
Maintains budget control.