We are looking for a Director of Marketing Communication
我们正在寻找一位市场传媒总监
As a Director of Marketing Communication , we rely on you to
作为一名市场传媒总监,你的主要工作职责为:
1. Deliver marketingcommunication strategies to drive revenue streams (including Rooms, Food &Beverage, Banquets & Weddings, Meetings & Events), local awareness(reputation and understanding of hotel brand in the city) and relationships(hotel guests, mediacompanies,local community, andvendors)
2.Deliver tactical marketingpromotions to drive hotel revenue and awareness in the local and feeder markets,and ensure key stakeholders (including media companies, local corporateaccounts, vendors and suppliers) are aware of the hotel product and uniqueselling points.
3. Champion and protect the reputation of the hoteland it's brand.
4. Collaborate withpartner teams (including Food & Beverage, Meetings and Events, Sales,Revenue Management/Reservations) on marketing promotions and guest relations.
5. Own and manage the marketing communications responsibilities under six core topics according to IHG standard operating procedures for Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media.
1、执行市场推广策略来增长收益来源(包括客房, 餐饮,宴会和婚宴、会议与活动),本地知名度(酒店品牌在本地市场的声誉及知晓度)及维持良好关系(企业客户、酒店客人、商业伙伴、本地社区、政府和供应商)
2、实施策略性的推广营销来帮助推动酒店收益以及增加酒店在本地和客源市场的知名度,确保关键利益相关者(包括媒体方,本地公司客户、卖方和供应商)都了解酒店产品和独特卖点。
3、管理及保护酒店的声誉和品牌。
4、与合作团队(包括餐饮、会议和活动、销售、收益管理/预订)就市场推广和客户关系良好合作。
5、管理并执行根据IHG市场传讯标准操作流程所描述的六大核心职责:市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
We are looking for someone who:
我们正在寻找一位具备以下条件的候选人:
1. Bachelor’s degree in Marketing,Mass Communications, Media or related field.
2. A friendly, helpful and trustworthy leader
3. Enjoys taking on a new challenge
4. Extensive knowledge of Ad. / Media Planning and printing/ production process.
5. At least 5 years of Marketing,Public Relations or relevant work experience
6. Communicates with fluency in English (as well as the local language)
7. Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company
1、市场营销、大众传播、媒体或相关专业的学士学位。
2、是一位友好、乐于助人、值得信赖的领袖
3、喜欢挑战新事物
4、丰富的广告媒体计划和印刷生产知识
5、至少5年的市场传讯或相关经验
6、能流利的英语沟通(以及当地语言)
7、拥有在与他人交往时大多数时间所使用的沟通技能;完全代表酒店,品牌和公司与顾客,员工和第三方交往的能力
If you are the right person, what are you waiting for? Click the apply button now!
如果您觉得您适合以上条件,那还等什么呢?请点击下面的申请按键吧!
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