Digital Manger / 数字营销经理

MAJOR RESPONSIBILIES：
主要工作职责：
 
Responsible for executing eCommerce strategies effectively to implement for rooms and catering business.
负责有效执行电子商务战略，以实施客房和餐饮业务。
 
Pull through marketing programs and leverages sales channels and platforms based on the local needs of properties to position the hotel and its offerings in a
relevant way to potential guests.
通过营销计划，并根据财产的本地需求利用销售渠道和平台，将酒店及其产品定位在
与潜在客人相关的方式。
 
Manage the day-to-day activities for social media channels.
管理社交媒体频道的日常活动。
 
Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support.
参与在线对话，打造品牌知名度、客户满意度和营销/电子商务支持。
 
Build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.
制定直接营销计划、有针对性的活动和激活渠道，最终推动消费者意识和偏好，增加市场份额，建立更广泛的产品组合和品牌意识。
 
Build deep partnerships with their Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
与营销团队建立深度合作伙伴关系，以验证所有本地、社会和数字营销工作是否有效
与组织的销售工作相结合。
 
SPECIFIC DUTIES
特别工作要求 :
 
Digital Strategy Execution
数字战略执行
 
• Ensures hotels' eCommerce strategies are effectively implemented in the online platform
确保酒店的电子商务战略在在线平台上得到有效实施
• Ensures compliance and participation in company promotions and eCommerce channels
确保合规并参与公司促销和电子商务渠道
• Promotes and protects brand equity
促进和保护品牌资产
• Understand the working relationships between sales, revenue and F&B
了解销售、收入和餐饮之间的工作关系
• Demonstrates knowledge of job-relevant issues, products, systems and processes
展示与工作相关的问题、产品、系统和流程的知识
• Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Sales leaders and eCommerce leaders
与总经理、餐饮部、运营部、销售和收入部协商，执行年度营销计划以达到预算
• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
与运营、餐饮和销售团队合作，执行促销和活动，以内部客人为目标为酒店增加收入的促销活动。
• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
担任营销部门和广告机构之间的联络人，负责战术广告活动的创意和媒体计划，特别是食品和饮料促销。
• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at
relevant consumer groups
与物业收入管理部门合作，验证报价加载是否正确，验证广告目标是否正确相关消费者群体
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
验证数字渠道中酒店的所有广告是否符合品牌声音。
• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
促进当地数字渠道（如酒店网站、旅游网站）的社交媒体参与和更新内容。
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
通过在社交媒体渠道中发布相关客户评论（正面或负面），参与积极的在线声誉管理
并相应地作出响应。
 
Marketing and Communication Partnership
营销和传播伙伴关系
 
• Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
协助制定和执行集群营销计划（例如重新定位活动、OTA营销等）。
• Develops the offer landing page on Marriott.com for cluster offers.
在Marriott.com上开发集群报价的报价登录页面。
• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.
识别并获得Marriott.com和OTA营销和商品销售安排（视情况而定）。
• Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).
在需要时为国内细分市场营销工作创建小型网站（如MICE或婚礼）。
• Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media
channels.
通过相关的数字和社交媒体，在餐饮、婚礼、水疗、客房和会议中开展和执行促销活动频道。
• Executes email marketing, and display advertising.
执行电子邮件营销和展示广告。
 
AddtionalL Responsibilities
附加责任
 
• Maintains frequent, active engagement with Digital leads to ensure alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives
保持与数字引线的频繁、主动接触，以确保对齐、直通和双向通信状态，与在线计划和计划相关的绩效评估、机会和问题
• Focuses on supporting region-wide digital engagement via social media (e.g., Facebook, Twitter, Sina Weibo, wechat, etc.)
专注于通过社交媒体（如Facebook、Twitter、新浪微博、微信等）支持整个地区的数字参与
• Facilitates social media engagement, Hotel Website content update (especially for Food & Beverage outlets), and updating content in other digital channels (e.g., hotel websites)
促进社交媒体参与、酒店网站内容更新（特别是餐饮店），以及更新其他数字频道（如酒店网站）
• Supports the execution of promotions campaign in F&B, weddings, spa, rooms and conferences through relevant social media channels
通过相关社交媒体渠道支持餐饮、婚礼、水疗、客房和会议的促销活动