数字营销总监Digital Marketing Director

Assist Communication Director in organizationand coordinating promotional activities in the hotel. Promote and enhance thehotel image according to the target set and approved by the hotel management. Assist in an annualmarketing communication plan with specific goals and budget as outlines inhotel marketing plan. Assist in effective implementation of marketingcommunications plan.
协助市场传讯总监协调酒店的促销活动。根据酒店管理层设置和批准的目标来促进和提高酒店形象。根据酒店的营销计划来协助年度营销沟通计划与特定的目标和预算。协助营销传播计划的有效实施。
To schedule and execute whole year social mediaplan with the KPI of confirmed follower
increasement rate and social engagement percentage
制定并执行全年社交媒体推广计划及完成年度增粉及流量指标
To supportthe Corporate Projects / Campaigns and coordinate with the Corporate Teams forareas including but not limited to website, WeChat mall, corporate campaigns…,etc.
支持公司项目/活动，并与公司团队在网站、微信商城、公司活动等领域进行协调。
To assistthe coordination with RB Department andCorporate Teams on the development and
execution of marketing initiatives/ campaigns.
协助与酒店餐饮部和公司团队协调开发和执行市场推广活动。
Manage theexecution of Commerce initiatives, programs, and e-tools and campaign and
make sure to follow the Corporate audit guidance and target percentageset for the whole
year.
管理电子商务计划、项目、电子工具及营销活动的执行，确保遵循企业审计指南并达成全年设定的目标百分比。
To takeinitiative to organize and launch livestream over LRB to drive online revenue
组织开展小红书直播，增加在线售卖收益。
Ad hocprojects in relation to the development of Digital Marketing for the Hotel
与酒店数字营销发展相关的特别项目。