市场销售总监DOSM

岗位职责/职位描述
Produces the Annual Revenue Plan ，Sales and Marketing Budgets and forecasts
 
制订年度收益计划，制定市场销售预算和预测。
 
 
Produces, implements and monitors action plans toensure Revenue Plan objectives are achieved
 
制订、实施和监测工作计划，以确保收益计划的目标得以实现
 
Analyses current and potential markets/trends,coordinates all activities to maintain and increase revenue through addedbusiness volume and increased rate
 
对现有的和潜在的市场和趋势进行分析，协调各种活动，以通过增加的业务量和提高的价格来保持并增加收益
 
Creates and implements special programmes toachieve greater productivity through:
 
设计和实施特别项目，以通过如下手段取得更高的效率：
 
Increasing average rate
 
提高平均房价
 
Increasing occupancy
 
提高入住率
 
Increasing business volume during difficultperiods
 
增加淡季业务量
 
Increasing local food and beverage banquetingsales
 
增加当地餐饮和宴会的销售
 
Oversees the selling and servicing of groupbusiness
 
监管团组业务的销售和服务
 
Co-ordinates the development of all promotionalmaterial
 
协调所有促销材料的制作
 
Provides direction on and conducts market research
 
进行市场调研并提供指导
 
Monitors competitor activities
 
监测竞争对手的活动
 
Plans and executes sales trips to major marketareas
 
计划并实施前往主要市场进行销售活动。
 
Directs all sales activities for Sales Managers toensure they meet the goals of the Revenue Plan
 
为销售经理指导各种销售活动，以确保实现收益计划的目标
 
Produces monthly Sales reports and forecasts
 
制作每月销售报告及预测
 
 
Work in the preparationand management of the Department’s budget
 
负责部门预算的编制和管理
 
Maintains close liaison with Regional/ Corporate Sales teams and those of other IHG hotels to ensure the hotel receives proper corporate consideration, direction and support
 
与地区和公司销售队伍和洲际酒店集团的其它酒店紧密合作，确保酒店得到公司的考虑，指导和支持。
 
Coordinates sales and promotes business for other InterContinental Hotels within the region. Interacts with worldwide regional sales offices with particular attention to local office
 
为区域内的其它洲际酒店集团成员促进和协调销售业务。以当地的区域销售办公室为重点，与世界范围内的区域销售办公室进行合作。
 
Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met
 
每周检查销售人员工作，以确保销售计划得以实现
 
Works with Human Resources on manpower planning and management needs
 
和人力资源部一起进行人力规划和管理需求。
 
Manages key accounts
 
管理大客户
 
Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction
 
会见在酒店下榻的大型活动组织者的客户，以保证客户的满意度
 
Establishes and continuously updates mailing lists
 
建立邮寄名单并进行更新
 
 Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, domestic UK and international markets. Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications
 
与当地的、英国国内的和国际市场上的航空公司、旅行代理人、商行、私人俱乐部和行业协会保持联系，以发展新客户及保持老客户。通过个人销售拜访、电话和书面交流等与策划者、企业客户销售人员、奖励购买者、航空公司、批发商等保持联系
 
Ensures the hotel is represented as an active member of the local community through association membership
 
确保通过加入协会使酒店成为当地社区的活躍的成员
 
Attends major travel functions to promote sales for the hotel
 
参加大型旅游活动，促进酒店的销售工作
 
Organizes and attends major sales/PR related functions within the hotel
 
在酒店内组织和参加大型与销售和公关相关的活动
 
Responsible for the hotel's major online marketing channels, website maintenance and update
负责酒店各大线上营销渠道、网站的维护与更新
 
Bachelor’s degree in Sales, Marketing or Marketing & Communications related field.  4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience
 
具有营销，市场、公关相关领域的学士学位。4年相关工作经验或类似的管理经验，或与此相当的教育与工作经验结合的背景。职