工作职责:
•Support the Marketing Communications Manager/Director to create and execute the hotel’s Annual Marketing Plan.
•协助市场传讯经理/总监编制和执行酒店的全年市场推广计划。
•Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity.
•保持市场推广活动与酒店主要业务细分市场的一致性,确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。
•Support the Marketing Communications Manager/Director to develop media contacts and organize media activities to promote good publicity and drive hotel awareness.
•协助市场传讯经理/总监发展良好的媒体关系,策划新闻发布会以及其它公关活动,提高酒店知名度和抵销负面影响。
•Develop hotel and marketing collaterals according to Brand standards for promotions.
•根据品牌标准,设计并制作酒店和市场推广的宣传印刷品。
•Manage IHG Hotel Content Manager (HCM) system to update text and images to drive content quality and Brand standards.
•管理IHG酒店HCM内容管理系统,更新文字和图像,优化内容质量并更好地呈现品牌标准。
•Manage hotel image database from official hotel photos and event photos to use in hotel promotion.
•管理酒店图像数据库包括官方酒店照片和活动照片等,用于酒店推广。
•Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database.
•管理酒店社会化媒体平台,支持策略性促销活动,建立酒店客户数据库。
任职资格:
•Strong time-management skills and able to multi-task
•较强的时间管理技巧,能够处理多重任务
•Strong writing skills in Chinese and English
•较强的中英文书写表达技巧
•Proficient in the use of all Microsoft Office software
•熟练使用所有的Microsoft办公软件
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