Commercial Director-Hilton Yuyao 浙江余姚希尔顿酒店商务总监

Role Overview:
The Commercial Director is a strategic leadership role accountable for maximizing the hotel’s revenue generation and profitability. This role requires establishing and maintaining strong collaborative relationships with hotel senior leadership team, regional commercial team and Revenue Management Consolidated Center (RMCC). In conjunction with the General Manager, the Commercial Director plays a pivotal role in shaping strategic direction, achieving overall business goals, and upholding the brand’s integrity, standards, and image within the marketplace.
The role will demonstrate a profound understanding of the hospitality industry, market trends, and competitive dynamics, and will lead a high-performing team of professionals in Sales, Events Sales, Revenue Management, Reservations, and Marketing Communications to achieve exceptional results and exceed customer expectations.
Key Responsibilities:
Strategic Planning & Execution:
 Develop and implement short and long-term strategic plans to achieve the hotel’s revenue and profitability targets.
 Identify and seize business opportunities by conducting market research, analyzing trends, and monitoring competitor activity.
 Develop and execute marketing strategies and promotional campaigns to maximize brand awareness and market share.
 Set pricing strategies and sales targets to optimize revenue generation.
 Monitor and evaluate the effectiveness of marketing initiatives and adjust strategies as needed
 Actively use Hilton’s sales tools and resources to deepen the understanding of customer patterns and assist in developing relevant products and packages
Business Acumen:
 Develop and implement sales strategies to Optimize occupancy and rate across all market segments.
 Identify and pursue new business opportunities and build relationships with key clients and industry partners.
 Analyze market data and trends to optimize revenue management strategies and pricing decisions.
 Monitor and report on sales performance against targets and develop action plans to address any gaps.
Communication & Collaboration:
 Foster effective communication and collaboration across all departments to ensure a seamless guest experience and maximize sales opportunities.
 Collaborate efficiently with Revenue Management Consolidated Center (RMCC) to create high value for hotel performance.
 Build strong relationships with internal stakeholders and external partners to support the hotel’s business objectives.
 Represent the hotel at industry events and conferences to promote the brand and build awareness.
 Communicate effectively with senior management and provide regular reports on business performance and strategic initiatives.
Leadership & Team Management:
 Build, manage, motivate, and empower a high-performing team to achieve business objectives.
 Provide clear direction, set expectations, and delegate responsibilities effectively.
 Foster a collaborative and inclusive work environment that encourages innovation and continuous improvement.
 Conduct performance evaluations, provide constructive feedback, and support the professional development of team members.
 Ensure compliance with company policies and procedures.
Continuous Improvement & Innovation:
 Stay informed about industry trends, best practices, and emerging technologies.
 Identify opportunities for process improvement and implement innovative solutions to drive efficiency and enhance the guest experience.
 Continuously evaluate the effectiveness of marketing and sales strategies and adjust as needed to achieve business goals.
Direct Reports:
 Director of Sales
 Director of Events
 Marcom Manager
 Reservation Manager
Qualifications:
 Bachelor’s degree and above.
 Passion for the hospitality industry, and Customer-centric mindset.
 A minimum of 5-8 years of experience in commercials, with at least 2-3 years in the commercial leadership role such as Commercial Manager or Commercial Director.
 Experience with relevant systems and technologies, this includes of Delphi system, revenue management systems, CRM software, booking engines, and other relevant tools.
 Advance business capability, include strategic thinking and planning, business acumen, Leadership management, influence and communication skill, Adaptability and resilience.
 Fluent in written and spoken English
What will it be like to work for Hilton?
Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!