bank
职位详情

Marketing Specialist

10万以上
  • 上海-黄浦区
  • 3年以上
  • 本科
  • 五险一金
  • 节日礼物
  • 技能培训
  • 带薪年假
  • 岗位晋升
  • 管理规范
  • 领导好
  • 年底双薪
  • 人性化管理
  • 商业补充医疗
职位描述
招聘人数:1人
Key Responsibilities:
1. Strategy Planning and Execution:
Collaborate with the group marketing team to localize product content, such as promotional materials, brochure, and user guides, ensuring alignment with local market needs and cultural context.
Implement regional marketing and communication activities (Marcom) in China, ensuring the timely development of promotional materials (e.g., brochures, gifts, localized content).
Ensure the successful execution of events, such as Hospitality Group IT/GM Conferences in China.
2. Content Creation and Optimization:
Create engaging content, including copywriting, images, and videos, based on hotel clients’ characteristics and product usage habits to enhance user experience.
Manage and maintain social media platforms (e.g., WeChat Official Account, video channels) by publishing high-quality content to increase brand influence and exposure.
3. Data Analysis and Reporting:
-Collect and analyze industry and competitor information as needed, providing data support and suggesting optimization strategies.
4. Cross-Department Collaboration:
Work closely with the sales team to ensure all content aligns with the brand’s tone, market positioning, and aesthetic standards.
Qualifications:
1. Bachelor’s degree or above, preferably in marketing, advertising, or media-related fields; overseas education experience is a plus.
2. Strong skills in copywriting and content creation, with a good understanding of social media operations.
3. Proficiency in data analysis, with the ability to translate market insights into actionable strategies.
4. Excellent communication and teamwork skills, strong market sensitivity and insight, as well as solid capabilities in market promotion and development.

其他要求

  • 语言要求:英语-熟练
  • 计算机能力:熟练
举报该职位

工作地点

img
海德一道中洲控股大厦B座7E
知己知彼分析器
目前共有位求职者投递了该职位,你的简历匹配度为,你的综合竞争力排名为第名。
打开APP查看职位竞争力分析
img1收藏
投递简历