Associate Director of Membership 会员副总监

岗位职责:
• Be responsible for the overall development of membership program, with clear vision, strategy and milestones of implementation and defined KPIs and business processes for membership program.
负责会员的整体发展，有清晰的愿景、战略和实施里程碑，为会员计划定义KPI和业务流程；
• To promote membership coverage and accelerate digitalization progress.
推动会员覆盖，加快数字化进程；
• Build membership related capabilities for hotel and lead teams to implement the membership strategy.
帮助酒店建立会员体系相关的性能，并带领团队实施会员战略；
• Design and execute membership programs to acquire new members and drive shopping frequency.
设计并执行会员计划，以获取新会员，提高购物频率；
• Continuous coordination on country hotel level on all membership programs.
持续协调全国酒店的所有会员计划；
• Leverage all digital platforms for targeted member communication and activation including WeChat, Livestream, App and etc..
利用所有数字平台进行目标会员的沟通和激活，包括但不限于微信、直播和应用程序；
• Establishing and maintaining of professional work relationships to relevant internal areas especially CRM, research and database marketing.
建立并维护与内部相关领域的专业工作关系，特别是客户关系管理、研究和数据库营销；
• A mindset of leveraging co-branding, partnership, cross industry and platform resources and strong execution ability;
具有跨界和跨平台会员营销思维和资源，以及整合沟通，落地执行的能力；
• Closely work with marketing team to generate and implement membership promotion plan.
与市场传媒部密切合作，指定并执行会员推广计划；
• Other duties assigned by line.
与会员计划相关的其他工作。
任职资格:
• Bachelor degree or above with major in relevant major, for example: Marketing, etc.
市场营销等相关专业本科及以上学历;
• At least 3-year experience of management position in Membership, especially in the hotel or travel industry(including OTA and cruise).
3年以上会员管理工作经验，特别是酒店行业或旅游行业（包含但不限于OTA或邮轮等）。
• Excellent expertise in membership program management/promotion and CRM.
卓越的市场营销和客户关系管理专业知识。
• Experience within a multi-national corporation is preferred.
有跨国公司工作经验者优先。
• Strong communication and interpersonal skills.
较强的沟通和人际交往能力;
• Ability to generate new and creative solutions and processes to business issues which align with company values and vision resulting in continuous performance improvement.
能够针对业务问题提出新的创造性的解决方案和流程，并与公司的价值观和愿景保持一致，从而持续改善业绩；
• Ability to make decisions and set priorities that meet financial goals.
决策能力和设定优先级以满足财务目标；
• Ability to understand the strategies of key competitors and formulates tactical and reactive plans.
能够理解主要竞争对手的战略，并制定战术及反应性计划；
• Excellent ability to analyze and provide insights for solutions.
优秀的分析能力和提供解决方案的洞察力；
• Strong leadership and teamwork.
有较强的领导能力及团队精神；
• Good written and verbal communication skills in both Chinese and English.
良好的中英文书面和口头沟通能力；
• A committed team player. Able to multi-task, work under pressure and meet tight deadlines.
具有团队合作精神，能同时处理多个任务，能在压力下工作，并能按时完成任务。