宴会销售总监 Director of Catering Sales

Job Summary - Role Summary）
工作概述﹣（职位概述）
Manages all sales activities and events including direct sales, sales solicitation, sales administration, and management of the sale team.
管理所有与销售相关活动以及销售团队，包括直销、销售询价、销售管理、公关活动和销售团队管理。
Essential Duties and Responsibilities - (Key Activities of the role)
主要职责﹣(职务的主要工作)
• Produces the Annual Revenue Plan in conjunction with Executive Committee, Sales and Marketing Budgets and forecasts
与董事会制定年度销售计划，市场营销预算
• Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved
销售计划的制定，完成，监督，以保证销售计划目标达成
• Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate
分析现有以及浅在的市场，协调各项销售活动，通过销售量的扩大，价格的增加，以期保持和增加利润。
• Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, domestic UK and international markets. Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications
通过和航空公司，旅行社，公司企业，私人会所等不同渠道，本土，乃至国际市场的专业人士的密切合作，为酒店保持原有业务并且开辟新业务。通过电话，邮件，拜访等渠道与公司策划，采购，航空公司，零售商等建立良好合作关系。
• Creates and implements special programmes to achieve greater productivity through:
产生并通过不同项目的执行达到更大的产出
o Increasing average rate
增加平均价格
o Increasing occupancy
提高入住率
o Increasing business volume during difficult periods
在不同阶段提高经营量
o Increasing local food and beverage banqueting sales
增加餐饮宴会销售
• Manages key accounts
主要客户管理
• Oversees the selling and servicing of group business
海外团体客户的销售和服务
• Co-ordinates the development of all promotional material
协调所有促销资料的开展
• Provides direction on and conducts market research
为市场开拓提供方向指导
• Monitors competitor activities
了解竞争对手动向
• Maintains close liaison with Regional/ Corporate Sales teams and those of other ICHG hotels to ensure the hotel receives proper corporate consideration, direction and support
与区域公司销售团队保持紧密联系，确保酒店得到公司的指导和支持。
• Ensures the hotel is represented as an active member of the local community through association membership
确保酒店以协会成员的身份在当地社区中活跃
• Coordinates sales and promotes business for other InterContinental Hotels within the region. Interacts with worldwide regional sales offices with particular attention to local office
在区域内为其它洲际酒店集团成员提供销售协调和业务推动。与世界范围销售部门尤其是当地相互配合
• Plans and executes sales trips to major market areas
计划和执行对于主要市场的销售出访
• Attends major travel functions to promote sales for the hotel
出席主要的商务活动以推广酒店
• Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan
指导销售经理开展销售工作，以期达到销售计划
• Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met
建立每周个人销售评估报告，确保可以达到销售目标的实现
• Produces monthly Sales reports and forecasts
月度销售报告和预计报告
• Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction
保持与驻店重要活动组织者联络，提升客户满意度
• Establishes and continuously updates mailing lists
建立并及时更新客户邮寄资料
• Organizes and attends major sales/PR related functions within the hotel
在酒店内部组织，参与销售，公共关系有关的各项工作
Qualifications - 学历
Bachelor’s degree in Sales, Marketing or related field.
具有营销，市场或相关领域的学士学位。
Experience - 经验
5 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience.
5年相关工作经验或类似的管理经验，或与此相当的教育与工作经验结合的背景。