市场传讯经理 Marketing Communications Manager

• Define PR and marketing objectives, develop and implement PR and marketing strategies to meet hotel goals; including identifying and conveying the hotel’s positioning statement and key messages to the targeted audience via effective channels and campaigns.
明确公关和营销目标，制定并实施公关和营销策略以达到酒店整体目标; 包括通过有效的渠道与广告活动，向目标受众传达酒店的定位及关键信息。
• Identifies new media platforms and build new marketing partnerships.
筛选优质新媒体平台并与其展开市场营销合作
• Assist the Director of Marketing Communications to develop and manage the annual department budget to effectively accomplish objectives.
协助市场传讯总监制定年度市场预算并完成目标
• Develops and maintains active contacts with digital media, and evaluates all digital media solicitations and exposures.
开发并维持与电子媒体及其工作人员的积极联系，评估所有数字媒体要约和宣传
• Assists in monitoring all trends, current attitudes and public statements concerning the hotel in foreign and local digital media.
协助监测当前国外和本地电子媒体上的所有趋势，对酒店的态度和评述
• Assists in ensuring all hotel advertising and collateral (local Food and Beverage, recruitment, etc.) are of consistent high standards, and that they comply with brand standards.
协助确保所有酒店广告和材料（本地餐饮和招聘等）标准一致并且品牌标准
• Maintains and updates the hotel’s photographs and information on brand website and OTA channels.
维持并更新酒店官网及分销渠道网站图片和信息
• Manage Wechat , Weibo and Tiktok, etc social media platforms
管理微信, 微博, 抖音等社交媒体平台
• Update IPTV content in the guestrooms
定期更新酒店客房内IPTV内容
• Manage guest reviews on TripAdvisor and other OTA platforms and share with related departments
管理TripAdvisor和其他OTA网站客人的点评并分享给酒店其他部门
• Work with Digital Agency for PPC and SEO campaigns
与集团Digital Agency合作，指定PPC和SEM计划并定期更新
• Develop and maintain with 3rd party to do hotel promotions (eg. Dianping, Dining City, Huiji etc.)
第三方线上销售平台拓展与维护 (大众点评，Dining City, 荟集等）
• Creates and contributes ideas for digital campaigns (strategy, teasers, promotion and
tracking) for the hotels.
为酒店的数字营销活动（策略、广告、促销等）创造并贡献创意思维。
• Actively participates in meetings to develop new ideas and strategies in order to gain explosure of the hotels and revenue.
积极参加会议，开发新的想法和策略，以获得酒店的曝光率和收入。