市场传讯经理 Marketing Communications Manager

•Define PR and marketing objectives, develop and implement PR and marketing strategies to meet hotel goals; including identifying and conveying the hotel’s positioning statement and key messages to the targeted audience via effective channels and campaigns.
明确公关和营销目标，制定并实施公关和营销策略以达到酒店整体目标; 包括通过有效的渠道与广告活动，向目标受众传达酒店的定位及关键信息。
•Identifies new media platforms and build new marketing partnerships.
筛选优质新媒体平台并与其展开市场营销合作
•To develop and manage the annual department budget to effectively accomplish objectives.
制定年度市场预算并完成目标
•Develops and maintains active contacts with digital media, and evaluates all digital media solicitations and exposures.
开发并维持与电子媒体及其工作人员的积极联系，评估所有数字媒体要约和宣传
•Assists in monitoring all trends, current attitudes and public statements concerning the hotel in foreign and local digital media.
协助监测当前国外和本地电子媒体上的所有趋势，对酒店的态度和评述
•Assists in ensuring all hotel advertising and collateral (local Food and Beverage, recruitment, etc.) are of consistent high standards, and that they comply with brand standards.
协助确保所有酒店广告和材料（本地餐饮和招聘等）标准一致并且品牌标准
•Maintains and updates the hotel’s photographs and information on brand website and OTA channels.
维持并更新酒店官网及分销渠道网站图片和信息
•Manage Wechat , Weibo and Tiktok, etc social media platforms
管理微信, 微博, 抖音等社交媒体平台
•Update IPTV content in the guestrooms
定期更新酒店客房内IPTV内容
•Manage guest reviews on TripAdvisor and other OTA platforms and share with related departments
管理TripAdvisor和其他OTA网站客人的点评并分享给酒店其他部门
•Work with Digital Agency for PPC and SEO campaigns
与集团Digital Agency合作，指定PPC和SEM计划并定期更新
•Develop and maintain with 3rd party to do hotel promotions (eg. Dianping, Dining City, Huiji etc.)
第三方线上销售平台拓展与维护 (大众点评，Dining City, 荟集等）
•Creates and contributes ideas for digital campaigns (strategy, teasers, promotion and
tracking) for the hotels.
为酒店的数字营销活动（策略、广告、促销等）创造并贡献创意思维。
•Actively participates in meetings to develop new ideas and strategies in order to gain explosure of the hotels and revenue.
积极参加会议，开发新的想法和策略，以获得酒店的曝光率和收入。