Marketing Communication Manager 市场传媒经理

Developsa public relations programme for the hotel based on its marketing goals.Liaises with Marketing in targeting specific markets and developing the publicrelations strategies to reach these markets
依照酒店的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场
Developsmedia contacts, plans press conferences and other press activities. Acts ashotel’s liaison with media to promote good publicity and counteract badpublicity.
与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响
Developsand organizes promotional activities, coordinates with departments concerned;invites VIPs and media to promotional activities; prepares and issues pressreleases
开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布
Establishessales leads from the study of magazines, newspapers and form personal contacts;coordinates sales leads with Banqueting and Sales Departments
通过杂志、报纸和个人关系发现销售机会，与宴会及销售部就销售机会进行协调
Disseminatescorporate press releases to appropriate local trade and consumer media
向合适的当地商业和消费者媒体发布公司的新闻
Establishesa programme for sending promotional news to trade publications on a regularbasis releases covering special events, promotions, etc.
建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等
Preparespromotional press releases on personalities among guests and employees of thehotel and on newsworthy events in the hotel
在酒店的客人和员工中及酒店內开展的活动中公布促销信息
Providesinformation to other departments on activities within and outside the hotelwhich may be useful when dealing with guests
向其它部门就酒店内外的活动提供信息，这些信息可能会在与客户交往中发挥作用
Acceptsclients and media complaints, requests, and inquiries and coordinates handlingwith departments concerned
接受客户和媒体的投诉、申请和询问，并协调相关部门进行处理
Coordinatesall activities with the Sales Manager
与销售经理就所有活动进行协调
Maintainsgood public relations by extending personalized service to VIPs. e.g. followingup on reservations for VIPs, assisting in greeting VIPs and groups upon theirarrival, sending welcome letter to VIP guests
通过向贵宾提供人性化的服务保持良好的公共关系。例如，为贵宾的预订提供后续服务，在贵宾及其随行人员到酒店时协助欢迎活动，向贵宾赠送欢迎信Coordinatesguest lists and invitations for VIP receptions, luncheons, dinners, etc.就贵宾接待、午餐、晚餐等的名单和请柬等进行协调Maintainsclipping files pertaining to the hotel(s) based on daily perusal of the mediaand provides same to General Manager, other departments, other hotels,corporate public relations, as appropriate每日浏览媒体并保留与酒店相关的新闻剪辑，并视情将其呈送至总经理、其它部门、其它酒店和公关部门Maintainsmailing list/contact file保管邮寄名单和联络档案Maintainshotel photo file保管酒店照片档案Liaiseswith Human Resource Manager on matters affecting corporate image与人力资源经理就影响公司形象的相关事宜进行联系Develophotel gifts and giveaways准备酒店礼品和赠品Buildsprofile within local market place through attendance at various events andlocal market place通过参与当地市场的各种活动在当地市场上树立良好形象Co-ordinateshotel photography when required如有需要，协调酒店的摄影活动Monitorsawareness of competitor activities and use information when developingstrategies观察竞争对手的活动并利用此类信息发展战略Plansand coordinates sponsorship activities策划和协调赞助活动Workswith superior on manpower planning and management needs和上级领导一起进行人力规划和管理需求Workswith superior in the preparation and management of the Department’s budget和上级领导一起进行编制和管理部门预算
Required Skills –
技能要求
Demonstratedability to interact with customers, employees and third parties that reflectshighly on the hotel, the brand and the Company.具有代表酒店，品牌和公司与顾客，员工和第三方交往的能力Problemsolving, reasoning, motivating, organizational and training abilities.具有解决问题，推理，号召，组织和培训能力 Proficientin the use of Microsoft Office精通微软办公软件Goodwriting skills良好的写作技能