Assistant Manager - Digital 数字营销副理

为酒店设定整体的数字和电子商务方向，以帮助提高客房和其他相关收入(如餐饮、会议、健身等)
Set overall digital and ecommerce direction for Thompson Shanghai Expo to help drive room and other related revenues (i.e. F&B, fitness center, meetings, etc.)
在数字KPI和最佳实践方面与区域的数字主管紧密合作
Collaborate closely with regional heads on digital KPIs and best practices
维护酒店整体数字预算和相关的供应商/代理关系(支持酒店的合同、账单和发票需求)
Maintain overall hotel digital budgets and related vendor/agency relationships (i.e. Supporting contracting, billing and invoicing needs for hotel)
为高级酒店管理人员提供最新的行业新闻、趋势、问题、网站特色和实践，帮助酒店了解数字营销要点(如SEO手册、新的全球元搜索计划、新的展示平台等)
Provide ongoing updates of industry news, trends, issues, site features and best practices to senior hotel management and help educate hotel on digital marketing essentials (i.e. SEO playbooks, new global meta search initiatives, new display platforms, etc)
协助跟踪上海世博桐森酒店酒店合作伙伴的业绩，并在必要时解决问题
Assist with tracking vendor performance in Thompson Shanghai Expo, and escalating issues where necessary.
与收入管理、营销沟通和社交媒体领导人密切合作，最大限度地提高当地电子商务战略的效率，最终目标是优化直接和间接在线转化之间的平衡
Work closely with the Revenue Management, Marketing Communications and Social Media leaders to maximize efficiencies with the local ecommerce strategies, with the ultimate goal to optimize the balance between direct and indirect online conversions
与收入管理和分销团队紧密合作，帮助所有数字渠道实施严格的价格
Work closely with Revenue Management and Distribution teams to help enforce strict rate parity across all digital channels
监督第三方平台的战略管理并回复在线评论，包括但不限于携程、去哪儿、同程艺龙、猫途鹰、缤客、安可达、亿客行及酒店社交平台（包括但不限于微信公众平台、小红书、抖音等），以支持增量在线预订(客房，餐饮，水疗等)
Oversee strategic and reviews management of 3rd party platforms including but not limited to C-trip, Qunar, eLong, TripAdvisor, Booking, Agoda, Expedia and hotel social platform (including but not limited to WeChat, Red Note, Douyin and etc.) to support incremental online bookings (Rooms, F&B, Spa, etc)