Director of Sales & Marketing 市场销售总监

PositionOverview 岗位概览
To grow the market share of the hotelbusiness volume through the development of room and catering sales in achievingset annual targets. To develop a solid sales pipeline and systematicprospecting program. To manage the Sales and Marketing Department to achievemaximum occupancy and revenue.
通过客房和餐饮销售实现年度目标设定以增长的市场份额酒店业务发展的范围。开发一个坚实的销售渠道、系统和勘探项目。管理销售和营销部门疑惑的最大的入住率和收入。
TheRole 岗位职责：
1.Provides aprofessional, advisory and executive support to the GM in meeting strategicgoals.
为总经理提供一个专业的咨询和行政支持以达成战略目标
2.Plans and developsmarketing strategies and promotion plans with Marcom and Revenue Director.
与市场传讯和收益总监计划和发展营销策略以及促销计划
3.To achieve revenuegoals by developing and implementing proper sales and marketing strategies.
实现收入目标的发展以及实施适当的销售和营销策略
4.Design a system toobtain data from market place which can be instrumental in developing new salesstrategies – competitive activities and developments.
设计系统从市场获取数据,可以帮助开发新的销售策略——竞争性活动和发展
5.To understand themarket, its trends and changes, explore opportunities for competitive advantageto yield one’s fair share of the market.
了解市场趋势和变化,探索机会扩大竞争优势，从而获取一个公平的市场份额
6.To analyzeopportunities, select realistic objectives, develop, implement and controleffective strategies and sales plans.
对现有营销机会进行分析, 选择现实的目标, 制定,实施和控制的有效策略和销售计划
7.Assessing sellingopportunities within the Sales and Catering capacity, work with and assist withother portfolios i.e. F&B through marketing channels, Public Relationscampaigns to the corporate sectors, on F&B promotions or other similarpromotions from other portfolios/departments.
根据客房和餐饮容量评估销售机会，同其他部门配合协作，如餐饮部一起扩大市场渠道，与市场传讯部一起发展公司业务，同其他部门进行餐饮促销或其他促销。
8.Monitors andevaluates contemporary sales and marketing initiatives and trends.
监测和评价当下的销售计划和趋势。
9.Develop andimplement disciplined a prescribed routing of patterns in covering territoryand accounts to achieve high penetration of the market share.
开发市场，根据既定的方式实施销售扩张。扩大市场份额占有率。
10.To establishsales targets and highlight any variances with actual sales figures andrecommend what action should be taken to remedy significant variances.
建立销售目标，关注与实际销售数据的差异。并给予建议应采取什么行动来补救显著差异。
11.Manages guest relationsand client services including guest and client needs, product and serviceknowledge, sales effectiveness, communication skills and guest and clientfeedback to ensure future repeat and new business.
管理客户关系和客户服务。包括客人和客户需求、产品和服务的知识,销售效率,沟通技巧和客户的反馈来确保未来的重复使用和新业务的开发。
12.To increaseoccupancy, average rate and profits of the hotel through planning, guidance,and training of hotel sales personnel.
通过规划、指导和培训酒店销售人员增加入住率、平均房价和酒店的利润。
TalentProfile任职资格：
1.Min 2-3 years’experience for same position
2-3年及以上相同岗位工作经验
2.Strongselling skills and techniques.
强大的销售技能
3.Knowledge of local & internationalmarket.
了解本地和国际市场。
4.Excellent written and spoken Chinese andEnglish.
熟练的中英文口语和书写能力。
5.Good interpersonal & communicativeskills.
出色的人际交往和沟通能力。