市场传讯经理 Marcom Manager

RESPONSIBILITIES:
工作职责：
Make plans, budgets and execution of the hotel advertising campaigns in liaison with the company’s official advertising agency.
与专业广告公司联系，制定并执行酒店的广告预算和对外广告发布。
Coordinate and implement communications plan for the hotel activities and promotions in coordination with various revenue-earning departments in the hotel (i.e. sales, food and beverage, spa etc.).
协调并执行酒店所有营运部门的酒店活动和促销计划（如销售，餐饮，水疗等）。
Develop good relations with the media (print, broadcast, etc.) and implementation of the hotel’s publicity campaign through different media channels as well as social medias.
与媒体（平面、电台等）建立良好的关系，通过各大媒体渠道和网络新媒体执行酒店
的市场宣传活动。
Manage a complete, targeted database and direct mail campaigns to promote hotel business.
管理一个全面且目标明确的资料库，并直接邮寄酒店促销活动广告。
Overall supervise production of hotel printed materials to ensure compliance with Hilton Identity Guidelines.
全面监督酒店所有印刷产品以确保和希尔顿品牌指引的一致性。
Work with Hilton web marketing to ensure contents of Hilton Hotel pages are updated at all times.
与希尔顿网络营销保持联系与合作，确保希尔顿酒店主页信息及时更新。
Monitor and control expenses based on approved Sales & Marketing budget.
根据市场销售的预算监控开支。
Coordinate and implement various hotels projects in liaison with other hotel departments, outside organizations, community administration, and government bureaus.
通过与酒店其他部门，外界组织，小区物业、政府部门保持联系以协调并执行
酒店的不同项目活动。
Ensure press releases are sent to all local & regional newspapers and magazines on all happenings/ events in the hotel.
及时发布酒店活动新闻稿至各类报纸杂志。
Coordinate with all activities concerning publicity in film shooting, photo shooting, and interviews by local & overseas media etc.
协助国内外媒体的摄影，摄像和采访。
Maintain stock inventory of an updated photo library and press kit.
及时更新图库和宣传资料袋。
Be responsible for the preparation, planning and executive of the hotel’s public relations activities plan.
负责酒店筹备，策划和执行酒店公关活动的计划。
Maintain update profiles of the hotel’s key personnel.
不断更新公司领导层资料。
Coordinate with the printing, design as well as adherence to the corporate guidelines for all printed materials of the hotel.
根据酒店标准设计印刷品并确保印刷品的质量。
Regular communications & entertainment with the local press.
与当地媒体保持正常交流和宴请。
Supervise the design projects.
监督设计项目。
Handle the administration of the Marketing & Communications Department
负责市场传讯部管理工作。
Perform any other duties assigned by the DBD.
完成商务发展总监分配的任务。
Perform related assignments that may be required from time to time.
及时完成相关指派的任务。
Execute the project responsibilities in the hotel project team(s).
加入酒店的项目工作组时，认真履行相应职责。
SPECIFICATIONS:
工作要求：
Mature & Outgoing
成熟外向
Creative writing skills
创造性的写作技巧
Extensive knowledge of Advertisement / Media Planning and printing/ production process
丰富的广告媒体计划和印刷生产知识
Organized, detail-oriented and with good administrative skill.
条理清晰，明确导向性及良好的行政管理技巧
With strong multi-media network
拥有强大的大众传媒网络
Good contacts with local press
与当地新闻媒体的良好沟通
Working experience as Assist Marcom Manager over 4years will be considered.
具有市场传讯副经理4年以上经验亦可考虑