电子商务经理 E-Commerce Manager

岗位职责
1. 协助制定电商整体业务规划与 KPI 考核方案，完成年度销售及利润指标；
2. 负责全渠道店铺整体运营工作，涵盖新品上架、营销活动推广、爆款打造等全流程；
3. 统筹线上营销投放与流量推广工作，优化投入产出比，提升店铺访客量与商品转化率；
4. 负责直播、短视频内容运营，联动达人合作，实现品牌曝光提升与业绩增长；
5. 优化产品品类结构、库存管控及用户复购体系，提升用户全生命周期价值；
6. 带领、培训及管理电商团队，规范业务流程，提升整体运营效率；
7. 研判行业发展趋势与竞品动态，灵活调整运营策略，保持市场竞争优势。
任职资格
1. 从业经历计算机、工程类相关专业本科及以上学历；
2. 拥有 5 年及以上项目管理或产品管理相关工作经验；
3. 具备酒店 / 文旅行业数字化产品实操经验者优先录用；
4. 熟悉酒店数字化体系，掌握直订渠道、会员全生命周期管理、PMS/CRS 系统对接相关业务；
5. 有国际酒店集团从业经历者优先。
必备专业能力
1. 优秀的流程统筹、预算管控与风险把控能力；
2. 精通产品需求梳理与产品路线规划；
3. 具备直连预订系统、会员体系的方案设计与落地实施经验；
4. 出色的沟通协调、问题处理及商务谈判能力；
5. 能够承受工作压力，按期完成紧急项目节点；
6. 英语可流利开展全场景专业工作。
Job Responsibilities
Assist in formulating overall e-commerce business plans and KPI management, complete annual sales and profit targets.Oversee full-channel store operation including product launching, promotion and best-selling product cultivation.Manage online marketing campaigns and traffic delivery, optimize ROI, improve store traffic and conversion rate.Responsible for live-streaming and short video content operation, cooperate with influencers to realize brand and sales growth.Optimize product structure, inventory management and user repurchase system to enhance customer lifetime value.Lead, train and manage the e-commerce team, standardize business processes and improve overall operational efficiency.Analyze industry trends and competitor dynamics, adjust operation strategies to maintain market competitiveness.
Qualifications & Experience
• Bachelor’s degree in Computer Science, Engineering or related field.
• 5+ years in project management or product management.
• Proven working experience in hotel/hospitality industry digital products is highly preferred.
• Familiar with hotel tech ecosystem: direct booking, member lifecycle, PMS/CRS integration.
• Experience in international hotel groups is a plus.
Required Skills
• Strong process management, budget control and risk management capabilities.
• Professional product requirement and roadmap planning skills.
• Experience in direct connectivity / membership system design and delivery.
• Excellent communication, coordination, problem-solving and negotiation skills.
• Ability to work under pressure and meet tight deadlines.
• Full professional proficiency in English