高级营销总监

Manages all sales activities
and events including direct sales, sales solicitation, sales administration
and management of the sale team.
统筹销售计划包括直接销售，争取生意，销售部行政事宜与管理。
Promotes the desired work
culture around the Hotels.
在酒店营造积极的工作氛围。
·
Produces the Annual Revenue Plan in conjunction
with Executive Committee, Sales and Marketing Budgets and forecasts.
依据行政管理层与市场销售部总预算制定年度营收计划。
·
Produces, implements and monitors action plans
to ensure Revenue Plan objectives are achieved.
制定并执行与确保营收目标达成。
·
Analyses current and potential markets/trends,
coordinates all activities to maintain and increase revenue through added
business volume and increased rate.
分析现在与未来市场趋势，整合销售活动以保持并增加营收。
·
Procures new and repeat business for the hotel
by monitoring contact with airlines, travel agencies, commercial houses,
private clubs and professional associations within local, domestic and
international markets. Maintains contact with planners, corporate accounts,
incentive buyers, airlines and wholesalers, through personal sales calls,
telephone contacts and written communications.
通过与航空公司、旅行社、私人企业、俱乐部和专业协会保持接触，帮助酒店在国内和国际市场上吸引新的客户,以及维持已有客户。.通过销售拜访电话和书信保持与规划者、公司客户、有意向的买家、 航空公司和批发商的接触。
·
Creates and implements special program to
achieve greater productivity through:
创造并实施特别方案,以实现更大的收益：
ü Increasing
average rate
提高平均房价
ü Increasing
occupancy
提高住房率
ü Increasing
business volume during difficult periods
在非旺季期间提高业务量
ü Increasing
local food and beverage banqueting sales
提高本地餐饮和宴会销售
·
Manages key accounts.
管理主要大客户。
·
Oversees the selling and servicing of group
business.
负责监督销售和服务团队业务。
·
Co-ordinates the development of all promotional
material.
协调发展各项宣传材料。
·
Provides direction on and conducts market
research.
提供政策导向，并进行市场调研。
·
Organizes and attends major sales/PR related
functions within the hotel.
组织和参加酒店主要的大型销售/公关活动。
·
Establishes and continuously updates mailing
lists.
确立和不断更新邮件列表。
·
Meets with guests from major producers/organizers
of big events staying in the hotel to ensure customer satisfaction.
会见在酒店举办大型活动的客户，以确保客户满意度。
·
Produces monthly Sales reports and forecasts.
制作每月销售报告和预测。
·
Conducts weekly reviews of sales personnel
activity to ensure targets and sales objectives are being met.
每周进行销售人员的审查活动，以确保目标和销售目标实现。
·
Attends major travel functions to promote sales
for the hotel.
出席主要的旅游会议以增加的酒店的销售业绩。
·
Coordinates sales and promotes business for
other Hotels within the region.
为该地区内其他酒店进行协调销售及推广业务。
·
Maintains close liaison with Regional/
Corporate Sales teams and those of other hotels to ensure the hotel receives
proper corporate consideration, direction and support.
与区域/公司的销售团队及其他酒店保持紧密的联系，以确保酒店获得指导和支持。
·
Directs all sales activities for Sales Managers
to ensure they meet the goals of the Revenue Plan.
指导所有的销售经理的销售活动，以确保他们达到目标的收益计划。
·
Plans and executes sales trips to major market
areas.
在主要市场区域执行于计划销售活动。
·
Interacts with worldwide regional sales offices
with particular attention to local office.
与世界各地的区域销售办事处保持互动。
·
Monitors competitor activities.
监测竞争对手活动。