Senior Marketing Manager 高级市场经理

岗位职责:
Be responsible for formulating and implementing innovative marketing strategies to enhance brand image and awareness, play a key role in promoting business growth. Through in-depth understanding of the target market and customer needs, combined with the hotel's unique selling points and advantages, lead the hotel team to carry out a series of productive marketing activities to ensure that the hotel stands out in the highly competitive luxury hotel market.
负责制定和执行创新的市场营销策略，以提升酒店的品牌形象、品牌知名度、在推动业务增长方面发挥关键作用。通过深入了解目标市场和客户需求，结合酒店的独特卖点和优势，领导酒店团队开展一系列富有成效的营销活动，确保酒店在竞争激烈的奢华酒店市场中脱颖而出。
Brand Marketing & Promotions:
品牌推广与管理：
1. Develop and implement regional brand promotion plans under the guidance of the Director of Marketing Communications to ensure that the hotel brand maintains a high level of awareness and reputation in the target market.
在集团市场传讯总监的指导下制定并执行区域品牌推广计划，确保酒店品牌在目标市场中保持高度的知名度和美誉度。
2. Supervise and maintain the consistency of the hotel brand image, including promotional materials, advertisements, etc.
监督和维护酒店品牌形象的一致性，包括宣传资料、广告等方面。
3. Work closely with the group's brand team to jointly promote the development and innovation of the brand.
与集团品牌团队紧密合作，共同推动品牌的发展和创新。
Marketing Strategy Planning:
市场营销策略规划：
1. Analyze market trends, competitors, and target customer groups, and formulate targeted marketing strategies under the guidance of the Director of Marketing Communications.
分析市场趋势、竞争对手和目标客户群体，在市场传讯总监的指导下制定针对性的市场营销策略。
2. Determine marketing goals and key performance indicators and formulate detailed marketing plans and budgets.
确定营销目标和关键绩效指标，制定详细的营销计划和预算。
3. Integrate various marketing channels, including social media management, public relations activities, cross-border marketing, cooperative promotions, etc., to achieve maximum market coverage and brand exposure.
整合各种营销渠道，包括社交媒体营销、公关活动、跨界营销、合作推广等，以实现最大化的市场覆盖和品牌曝光。
Market Promotion and Event Planning:
市场推广与活动策划：
1. Lead the team to plan and execute various types of market promotion activities.
领导团队策划和执行各类市场推广活动。
2. Coordinate internal departments and external partners to ensure smooth progress and high-quality execution of marketing activities.
协调内部各部门和外部合作伙伴，确保营销活动的顺利进行和高质量执行。
3. Evaluate the effectiveness of marketing activities, summarize experiences and lessons in a timely manner, and provide references for future activities.
评估营销活动的效果，及时总结经验教训，为未来的活动提供参考。
4. Work with the hotel's marketing communications team to manage media and Kol relations and increase the hotel's exposure and reputation.
与酒店市场传讯团队合作，管理媒体关系，提高酒店的媒体曝光度和美誉度。
5. Participate in industry exhibitions and events, expand business cooperation opportunities, and enhance the industry influence of the brand.
参与行业展会和活动，拓展业务合作机会，提升酒店品牌的行业影响力。
Social Media Management:
社交媒体管理：
1. Develop social media marketing strategies, including search engine optimization, social media operation and management, etc.
制定社交媒体营销策略，包括搜索引擎优化、社交媒体运营及管理等。
2. Manage the group's official website and social media platforms to ensure that the content is updated in a timely and attractive manner, can effectively reach the target customers, and convey the brand's values.
管理集团的官方网站和社交媒体平台，确保内容更新及时、有吸引力，可以有效触达目标客户，传达品牌的价值观。
3. Analyze social media marketing data, evaluate marketing effects, and continuously optimize social media marketing solutions.
分析社交媒体营销数据，评估营销效果，不断优化社交媒体营销方案。
任职资格:
1. Bachelor's degree or above. Majors in marketing, hotel management, business management, etc. are preferred.
本科及以上学历，市场营销、酒店管理、商务管理等相关专业优先。
2. Have more than 5 years of hotel marketing work experience, including at least 3 years of management experience.
具有 5 年以上酒店市场营销工作经验，其中至少 3 年以上管理经验。
1. Have work experience in luxury hotel groups or Luxury hotels are preferred.
有奢华酒店集团或奢华酒店工作经验者优先。
2. Possess solid marketing knowledge and skills and be familiar with work in aspects such as market research, brand promotion, and marketing activity planning.
具备扎实的市场营销知识和技能，熟悉市场调研、品牌推广、营销活动策划等方面的工作。
3. Have excellent communication, coordination and leadership skills, and be able to effectively manage teams and cooperate with various internal departments and external partners.
具有出色的沟通、协调和领导能力，能够有效地管理团队和与内部各部门、外部合作伙伴进行合作。
4. Have strong data analysis ability and decision-making ability and be able to timely adjust marketing strategies according to market changes and data analysis results.
具备较强的数据分析能力和决策能力，能够根据市场变化和数据分析结果及时调整营销策略。
5. Be proficient in office software and marketing tools such as Excel, PowerPoint, Photoshop, etc.
熟练掌握办公软件和市场营销工具，如 Excel、PowerPoint、Photoshop 等。
6. Have a high sense of responsibility and professionalism and be able to withstand work pressure.
具有高度的责任心和敬业精神，能够承受工作压力。
7. Have innovative thinking and pioneering spirit and be able to continuously launch new marketing ideas and plans.
具备创新思维和开拓精神，能够不断推出新的营销创意和方案。
8. Pay attention to details, pursue excellence, and have strict requirements on work quality.
注重细节，追求卓越，对工作质量有严格的要求。
9. Have good teamwork spirit and service consciousness and be able to cooperate with people from different backgrounds.
具有良好的团队合作精神和服务意识，能够与不同背景的人合作。